Content Manager / Sr. Content Writer

As a Content Manager with more than 5 years of experience, your role will involve driving the content marketing strategy for the company. You should have a strong background in writing content for tech sites or businesses dealing with enterprise-level software or tools, with a preference for candidates who have experience writing for ERP sites/companies. It is important to note that we are seeking someone with a marketing flair, rather than a purely technical writer. **Key Responsibilities:** - Manage and mentor the content writing team - Conduct thorough research on industry-related topics - Generate ideas for new content types - Proofread articles before publication - Write clear marketing copy to promote products/services - Coordinate with marketing and design teams to illustrate articles - Conduct keyword research and implement SEO guidelines to increase web traffic - Identify customer needs and content gaps, and recommend new topics - Ensure consistency in style, fonts, images, and tone - Update website content as required Your primary focus will be on researching industry-related topics by utilizing online sources, interviews, and studies. You will be responsible for crafting engaging marketing copy, editing blog posts, and collaborating with other teams to enhance the quality of content. Moreover, you will play a vital role in optimizing content for search engines and improving overall web traffic. Lastly, your input in identifying customer needs and recommending new content topics will be crucial for maintaining a high standard of content on the website.,