Content Creator & Strategy

As a Content Creator & Strategy Specialist at The White Willow, you will be a key player in shaping the brand's narrative through data-driven insights and creative strategies. We are a bootstrapped D2C brand that prioritizes sustainability, innovation, and personalized comfort in every product we offer. Your role will involve analyzing content performance across various platforms, preparing reports using tools like Google Analytics and Meta, and visualizing trends to drive content decisions. You will also be responsible for conducting market research, developing content roadmaps aligned with business goals, and tracking campaign performance to optimize results. Collaboration will be key as you work closely with founders, marketing, and creative teams to identify new opportunities and translate product features into engaging content ideas. Strong storytelling and written communication skills are a must, along with a data-savvy mindset and an understanding of consumer behavior and content trends. A Bachelor's degree in Marketing, Business, Design, Mass Communication, or a related field is required, along with 2-4 years of experience in a similar role, preferably within D2C, lifestyle, or wellness brands. Proficiency in Excel/Sheets, Google Analytics, and Meta Ads Manager is essential, and familiarity with tools like Notion, Canva, Shopify, and Klaviyo is a bonus. In this role, you will have the opportunity to directly impact the brand's content and analytics strategies, with ownership to shape the narrative for a rapidly growing audience in India and the US. You will work in a collaborative, learning-focused team environment that values clarity, curiosity, and execution. The benefits of this full-time position include health insurance, Provident Fund, paid sick time, and cell phone reimbursement. If you are located in Vadodara, Gujarat, hold a Bachelor's degree, and meet the above requirements, we invite you to apply for this exciting opportunity to be part of our dynamic team at The White Willow.,