Content Creator

About MAY & CO.

MAY & CO. crafts small-batch, essential bar-quality cocktail mixers made with real, locally sourced ingredients. We believe in creativity, authenticity, and transparency offering handcrafted mixers made only from real ingredients, without artificial flavors. Our mission is to simplify cocktail-making so everyone can enjoy delicious, bar-worthy cocktails at home.

Role Description

Content Creator

Key Responsibilities

• Conceptualise, shoot, and edit high-quality reels and short-form videos focused on cocktails, recipes, lifestyle content, behind-the-scenes and brand storytelling.
• Produce content optimised for Instagram, Meta Ads, YouTube Shorts, and other digital platforms.
• Shoot product photography, ingredient shots, lifestyle images, and creative flatlays with consistent brand aesthetics.
• Generate new creative ideas around cocktails, party culture, seasonal themes, new launches, gifting, and home-entertaining.
• Script, storyboard, and develop visual narratives that communicate the brand's mission and real-ingredient philosophy.
• Create daily social media content including reels, photos, stories, posts, and ad assets.
• Stay updated on platform trends, audience preferences, and emerging content formats.
• Edit videos with clean transitions, text overlays, colour grading, and brand-aligned styling.
• Maintain organised content libraries and manage raw footage and final assets.
• Collaborate with marketing, brand, and performance teams to create content for campaigns, ads, website, and product pages.
• Coordinate with influencers and UGC creators to ensure consistent visual direction and content quality.
• Capture content during events, sampling activities, shoots, and retail activations.
• Track content performance and use insights to refine future creative direction and output

Qualifications

• 24 years of experience as a Content Creator, Video Creator, Social Media Creative, or Editor
• Strong portfolio of reels, video edits, and visual content (food and beverage experience is a plus)
• Proficiency in shooting, both mobile and camera-based
• Skilled in video editing tools such as Adobe Premiere Pro, Final Cut, CapCut, VN, etc.
• Knowledge of photography, lighting, and composition
• Strong understanding of Instagram trends, short-form formats, and digital storytelling
• Excellent communication and creative thinking skills
• Ability to work independently and collaboratively
• Bachelor's degree in Marketing, Media, Journalism, Communications, Design, or related fields (preferred but not mandatory)

Skills (Optional but valuable)

• Experience working with food or drink brands, D2C brands, or lifestyle brands
• Ability to create simple cocktail recipes
• Basic graphic design skills (Canva, Figma, Photoshop)
• Experience shooting lifestyle content with people or models
• Understanding of brand guidelines and visual identity systems