Content Creator

Primary Responsibilities

Content Production:

• Write, edit, and proofread high-quality long-form content, including blog posts, website copy, case studies, and email newsletters.
• Develop compelling short-form content for social media channels (Instagram captions, Facebook posts, Tweets, TikTok/Reel scripts).
• Create or coordinate the creation of visual content, including infographics, basic graphics, and short videos/animations.
  

Strategy & Planning:

• Collaborate with the Strategy and SEO teams to conduct keyword research and integrate SEO best practices into all content.
• Assist in developing and maintaining content calendars based on client marketing goals and current trends.
• Ensure all content aligns with client brand voices, style guides, and digital marketing objectives.
  

Performance & Optimization:

• Monitor content performance using tools like Google Analytics, SEMrush, and social media insights.
• Optimize existing content for improved search ranking and user engagement.
• Stay current with industry trends, platform updates, and best practices in content creation and digital marketing.