Content Creator

Role Overview: You will be the visual and narrative voice of Good Seoul online, creating content that resonates with the brand's identity. Your responsibilities will involve creative storytelling, short-form video creation, trend awareness, and cultural intuition, all while staying deeply connected to food, lifestyle, and digital culture. Key Responsibilities: - Conceptualize and create diverse content daily for Instagram, YouTube Shorts, and other emerging platforms, including Reels, videos, photos, stories, and posts. - Capture behind-the-scenes moments in the kitchen, customer interactions, food preparation, and street-style vibes. - Produce short-form video content that aligns with Good Seoul's tone bold, playful, and culture-forward. - Curate visual inspiration to maintain fresh, trendy, and authentic storytelling. - Attend on-ground events, capturing behind-the-scenes footage. - Collaborate with the Social Media Manager and creative teams to execute content calendars for product launches, campaigns, and events. - Ensure timely posting, scheduling, and consistent brand voice and look across all platforms. - Create visual narratives around menu drops, pop-ups, collaborations, and cultural festivals. - Support influencer collaborations, assist in shoot planning, and manage content coordination. - Write engaging captions, hooks, and scripts for Reels and videos. - Maintain visual-verbal consistency with design and marketing teams. - Track engagement metrics, analyze performance, and adapt strategies to enhance brand identity. - Pitch new content ideas and experiments for increased engagement and brand affinity. Key Skills & Attributes: - Strong eye for food styling, composition, and visual storytelling. - Proficiency in short-form video creation and design aesthetics. - Knowledge of editing software like Adobe Premiere Pro, Photoshop, Canva, and After Effects is advantageous. - Experience with DSLR shooting and lighting. - Ability to work efficiently under tight timelines. Preferred Experience: - Minimum 2 to 3 years of content creation experience, preferably in food, lifestyle, or youth-centric brands. - Background in media, communication, design, or visual arts is beneficial. - Previous work in brand marketing or content agencies is a plus. - Experience in creating content for Gen Z/Gen Alpha audiences. Culture Fit: - Appreciate the beauty in food and Korean culture. - Have a knack for spotting compelling stories worth capturing. - Comfortable in fast-paced, experimental environments. - Possess a confident and bold creative energy. Please Note: Immediate joiners from Mumbai location are preferred.,