Posted:15 hours ago|
Platform:
On-site
Full Time
Job Code 10004
Bachelor's Degree in Marketing, Communications, Journalism or a related field.
Degree in Graphic Design, Photography or Media Production.
1-3 years of experience in content creation, specifically in the real estate, marketing, or media sector.
A portfolio of previous work (blogs, videos, social media campaigns, graphic designs) is required to showcase your skills.
Ability to create compelling, engaging, and informative content.
Strong visual content creation skills, including photography, videography, and graphic designing.
Proficiency in content management systems (CMS) such as WordPress.
Basic understanding of SEO and “keyword research” to optimise content for search engines.
Proficiency in social media platforms, mainly Facebook, Instagram, LinkedIn, YouTube and social media management tools (Hootsuite, Buffer, etc.).
Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for creating graphics and editing videos.
Ability to develop creative content ideas, including blogs, articles, property listings, video tours, and social media posts.
Create a content calendar to schedule posts, videos, blogs, and other content types across different platforms.
Optimise listings with relevant keywords for better visibility on search engines (SEO).
Produce informative and engaging blogs or articles about real estate trends, market updates, buying/selling tips, and local community features.
Research industry news and trends to create content that resonates with potential buyers, investors, and sellers.
Manage content on social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) to promote listings, events, and the company brand.
Monitor social media performance and engagement levels, adjusting content strategies as needed to increase followers and leads.
Create high-quality video tours and photoshoots, virtual walkthroughs and drone footage of properties to showcase listings.
Design flyers, brochures, banners, and other promotional materials for online and offline use.
Track performance metrics for email campaigns.
Optimize website content (property descriptions, blogs, and landing pages) for search engines to drive organic traffic.
Work closely with the sales team to create tailored content that supports lead generation and sales goals.
Provide regular reports on content performance including engagement rates, traffic, lead generation, and ROI.
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