Content & Creative Coordinator

About Pure Wiff

Pure Wiff is a fast-growing D2C fragrance brand offering premium car and home fragrances. We are building an experience-led brand with high creative output and strong storytelling. We are growing using performance marketing (Meta Ads + UGC) and are looking for someone who can coordinate, organise, and execute our creative production pipeline.

Content & Creative Coordinator

high-execution role

You will coordinate between:

• UGC creator agency
• Video editor(s)
• Founder
• Media buyer

consistent weekly creative output

• Convert founder's notes into

  clear, structured creative briefs

• Write talking points, hooks, and on-screen text guidelines
• Share briefs with UGC creator agency and ensure understanding
• Request retakes, missing clips, or corrections as needed
• Prepare shot lists and deliverable checklists for every brief

• Receive raw footage from creators and check compliance with brief
• Flag gaps or reshoots immediately
• Organise all raw clips neatly in Google Drive with naming conventions

• Create an editing brief for each video
• Ensure editor delivers:
• Hook variations
• Messaging Variation
• On-screen text additions and spell checks
• Follow up for timely delivery
• Do basic QC of edits before founder review

• Maintain the creative production pipeline on Trello
• Upload new creatives to drive + Trello cards
• Maintain calendars, tracking deadlines and follow-ups to avoid delays
• Pull basic performance data from internal dashboards (CTR, ROAS, CPC)
• Prepare a weekly summary for founder review

• Create hook iterations and cutdowns of the main edited video
• Help with occasional small shoots/b-roll capture (phone camera is enough)
• Assist with content for Amazon/Shopify listings when needed

• 13 years of experience / internship in

  content, social media, influencer/UGC coordination, production, or creative ops

• Strong organisational and coordination skills
• Good written English
• Understands reels/TikTok-style videos
• Familiar with modern DTC brands
• Comfortable working in a fast-moving startup environment
• Loves content, creative ideas, and problem-solving
• Not afraid to chase creators/editors to meet deadlines
• Basic Video Editing (Instagram Edits, VN, Capcut) and Canva Skills

• Experience with UGC creators or content creation
• Understanding of paid ads formats
• Creative thinking for hooks/talking points