Content & Copywriting Specialist - eCommerce

About Us: We are a leading global group with a strong presence in the Tea and IT industries across the US and UK, managing a portfolio of fast-growing e-commerce brands. With a legacy of excellence spanning decades, we are expanding our tea vertically and looking for a talented Content & Copywriting Specialist to shape our brand narrative and create content that drives growth, engagement, and conversions. This role is perfect for someone who is: - A natural storyteller who understands the power of words. - Passionate about brand-building and digital content strategy. - Obsessed with crafting high-impact content that converts. If you have a sharp eye for detail, a knack for persuasive writing, and the ability to craft content that connects and sells, we want you on our team! Responsibilities: Develop and execute a content strategy aligned with our brand's growth goals. Write high-converting product descriptions, landing pages, ad copies, and email campaigns. Create engaging social media content to boost brand awareness and community engagement. Plan and write SEO-optimized blogs and website content to drive organic traffic. Ensure brand voice consistency across all digital and e-commerce platforms. Track and analyze content performance to optimize for engagement and conversions. Collaborate with design, marketing, and eCommerce teams to enhance brand messaging. Requirements: 2+ years of experience in content and copywriting, preferably for eCommerce, D2C brands, or the food industry bonus if you have experience in these! Proven ability to write sales-driven, high-converting copy that engages and persuades. Strong understanding of SEO, digital marketing trends, and performance-driven content. Experience crafting content for social media, websites, ads, and blogs. Ability to multitask and manage multiple content projects efficiently. A data-driven mindset with the ability to refine content strategies based on analytics. Why Join Us? Work with a well-established global group with thriving eCommerce brands. Be part of a fast-growing tea brand expanding into new international markets. Collaborate with a dynamic team across India and the USA. A culture that fosters creativity and innovation. Make a real impact in shaping the content strategy for a growing brand.