Content & Copy Writer

Key ResponsibilitiesBrand Voice & Messaging

• Own and evolve Benny’s Bowl’s brand voice — warm, trustworthy, witty, and pet-loving.
• Ensure tonal consistency across all channels — website, ads, social media, packaging, and customer communication.
• Craft messaging that builds emotional connection and trust with pet parents.

Copywriting & Campaigns

• Write high-converting copy for digital ads (Meta, Google, YouTube), landing pages, and email/SMS campaigns.
• Collaborate with the marketing and design teams to conceptualize campaign ideas, taglines, and brand moments.

• Translate product USPs and nutritional benefits into crisp, consumer-first messaging.
• Manage content calendars aligned with marketing campaigns, festive launches, and partnerships.

Content Strategy & Storytelling

• Lead the content strategy for blogs, newsletters, and community content.
• Plan and create story-led content (founder stories, product origin, customer journeys).
• Develop influencer and UGC content briefs for pet creators and social collaborations.
• Work with SEO specialists to ensure content contributes to discoverability and organic growth.

Collaboration & Team Leadership

• Collaborate cross-functionally with the design, performance marketing, and brand teams.
• Manage freelance writers, content creators, or agencies when needed.
• Review and edit all content before publishing — uphold quality, accuracy, and tone of voice.

Job Type: Full-time

Pay: ₹50,000.00 - ₹70,000.00 per month

Work Location: In person