Ways of Working
Mandate 3
Employees will be required to work from the office at their base location.
About Swiggy
Swiggy is India's leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, and a 2 lakh+ strong fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation.Built on robust ML technology and powered by terabytes of data processed every day, Swiggy offers a fast, seamless, and reliable delivery experience to millions of customers across the country.From starting out as a hyperlocal food delivery service in 2014 to becoming India's leading on-demand convenience platform today, our journey has been defined by innovation, collaboration, and a relentless pursuit of excellence resulting in lightning-fast delivery for our customers and a fulfilling experience for our employees.
Role Overview
The role involves conceptualizing and developing food menu solutions that align with Swiggy's growth objectives including category expansion, new city and brand launches, and customer engagement initiatives. The ideal candidate will combine a deep understanding of food, research skills, and collaboration with culinary and business teams to deliver winning menu offerings.
Roles & Responsibilities
Understand the Business Need
- Engage with business stakeholders to identify menu-based solutions supporting category growth, new city/brand launches, customer acquisition, and engagement.
Customized Market Research
- Conduct market research using platform data, competition analysis, Google Trends, blogs, social media, and listicles to identify relevant food and menu trends
Competition Benchmarking
- Benchmark competition menus and collate insights such as regional flavors, ingredients, presentation styles, and food quality metrics.
R&D Support for Menu Creation & Food Trial
- Align menu recommendations with the R&D team for culinary development, ensuring adherence to brand principles.
Collaboration with R&D Team
- Partner with the R&D team on multiple menu iterations, providing data-backed insights and feedback for improvements.
Tasting Sessions Coordination
- Coordinate tasting sessions with in-house teams (Menu Excellence, Brand Chefs, and test customers) and gather structured feedback.
Stakeholder Management
- Consolidate trial feedback, share insights with key stakeholders, and facilitate final decisions on menu inclusion.
Dish Bank Maintenance
- Maintain and update the Dish Bank with all approved menu additions for future reference and launches.
Menu Launch Preparation
- Ensure launch readiness through naming, descriptions, pricing inputs, and photoshoots; collaborate with business teams for catalogue placement.
Performance Tracking
- Monitor dish performance post-launch and share learnings with R&D and culinary teams for continuous improvement.
Education
Desired Skills & Qualifications
- Post-Graduation (any discipline); Hospitality/Service background preferred.
Experience
- 36 years of experience in food & beverage, consumer insights, or culinary research.
Functional Competencies
- Strong understanding of food and beverage market trends
- Expertise in qualitative research methods
- Awareness of regional tastes, customer preferences, and dining trends
Behavioral Competencies
- Innovation: Continuous improvement, creative problem-solving, translating ideas into reality
- End User Focus: Empathy, customer-first thinking, enhancing customer experience
- Stakeholder Management: Relationship-building, collaboration, conflict management
- Influencing Skills: Effective communication, persuasion, and interpersonal sensitivity
- Execution Excellence: Planning, organization, and process orientation with result-driven focus
- Growth Mindset: Passion for learning, resilience, and openness to challenges
