15.0 - 19.0 years

0 Lacs

noida, uttar pradesh

On-site

RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that collaborates with 3,200+ customers and 700+ partners in over 100 countries to enhance revenue generation through acquisition, retention, and wallet share expansion. Established in 2004 in India, RateGain partners with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 4 of the Top 5 Airlines, and leading car rentals, aiding them in unlocking new revenue streams daily. The mission at RateGain is to establish a world-class global marketing function that fosters predictable pipeline growth, solidifies the brand's position as a category leader, and propels expansion across enterprise and mid-market segments worldwide, ultimately delivering measurable ROI and supporting the company's next inflection point. Key Responsibilities: 1. **Scalable Demand Generation** - Achieve 35x YoY growth in marketing-sourced pipeline through integrated campaigns and ABM strategies. - Enhance MQL to SQL conversion rates by 25% via lead scoring, nurturing, and aligning with sales. - Develop a predictable demand engine utilizing paid, organic, and partner-led channels. 2. **Global Brand Positioning** - Reposition the company as a thought leader in the target category through strategic content, executive visibility, and category creation initiatives. - Drive a 3x increase in brand mentions, media hits, and analyst visibility across key markets. - Launch a refreshed global brand narrative and visual identity in line with business growth priorities. 3. **Product Marketing Maturity** - Introduce a robust competitive messaging and positioning framework to stand out in the crowded travel/hospitality tech market. - Provide sales with localized enablement toolkits across 3 priority geographies. - Establish a regular cadence of product launch GTM plans with aligned campaign rollouts. 4. **Team Building & Structure** - Build and retain a high-performing team across demand gen, product marketing, content, brand, and ops. - Establish a hybrid global team structure that scales with international expansion. 5. **GTM Partnership** - Collaborate closely with Sales, Product, and Customer Success to drive a unified GTM strategy aligned with market and customer needs. - Co-own pipeline generation and velocity goals with the CRO through shared KPIs and synchronized GTM planning. 6. **Marketing Tech Stack Optimization** - Streamline the Martech stack to reduce costs by 20% while enhancing campaign efficiency and attribution accuracy. - Consolidate data across MAP, CRM, and CDP platforms to enable personalized, scalable, and compliant marketing execution. Functional KPIs: - 40% of total qualified pipeline influenced or sourced by marketing. - Increase conversion rate by 25% through optimized scoring, nurturing, and hand-off processes. - Achieve predefined CTR, CPL, and ROI benchmarks for paid, organic, and ABM campaigns. - Timely rollout of enablement assets for new products or key geographies. - Reduce cost by 20% while increasing automation, lead attribution accuracy, and campaign velocity. Strategic KPIs: - 35x YoY Growth in Marketing-Sourced Pipeline. - Achieve 3x increase in brand awareness metrics in target markets. - Launch competitive messaging framework and enablement assets across core regions and product lines. - Execute joint GTM plans aligned with product roadmap for predictable pipeline and revenue acceleration. Key Competencies: - Strategic Thinking - B2B SaaS Expertise - Demand Gen Mastery - Brand Storytelling - Product Marketing Depth - Global Mindset - Data-Driven Decision Making Education & Work Experience: - MBA in Marketing, Strategy, or related field from a Tier-1 business school. - Bachelor's degree in Business, Engineering, or related discipline. - 15+ years of progressive marketing leadership experience, including 5-7 years in a leadership marketing role. RateGain Travel Technologies Limited is an equal opportunity employer.,

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