Job Summary We are looking for a dynamic and creative Digital Marketing Executive to drive our online presence and brand growth. The ideal candidate should have expertise in copywriting, graphic design, video content creation, performance marketing, social media management, and website optimization. Responsibilities 1. Copywriting Write compelling and professional content in Kannada and English. Ensure content is persuasive, simple, and content-rich. Create content for webpages, blogs, social media posts, video descriptions, and email marketing. 2. Graphics Design Create original, minimalistic designs following brand guidelines. Use tools like Canva, Figma, Adobe Photoshop, and Illustrator. Design hoardings, posters, banners, brochures, business cards. Develop visuals for websites, social media, Amazon pages, and display ads. 3. Video Content Creation Write engaging video scripts. Capture and edit videos with audio, voice-overs, and subtitles. Publish videos on Facebook, Instagram, and YouTube. Create videos for education, information, and entertainment in various formats (long/short, portrait/landscape). 4. Performance Marketing Manage ad campaigns on Amazon, Google, and Meta (Facebook & Instagram). Optimize ad budgets for a defined audience and deliver measurable results. Track performance and provide detailed reports on ROI and key metrics. 5. Social Media Management Develop content ideas and create engaging posts. Publish and advertise content across Google, Facebook, Instagram, LinkedIn, WhatsApp, YouTube, X (Twitter), etc. Handle responses, reply to comments/messages, and escalate issues when necessary. 6. Website & SEO Management Regularly update website content based on the latest trends and business needs. Maintain domain, hosting, CMS, and security. Implement SEO best practices for improved ranking and visibility. Work with HTML, Shopify, and WordPress for content and structural improvements.7. Tools & Vendor Management Utilize graphics designing, social media, AI, SEO, analytics, and software tools. Coordinate with external vendors providing marketing services . Qualifications Education Graduation Degree Experience 5+ years in Digital Marketing role Gender Male Age 25 to 35 years Location Anywhere Language English and Kannada Skills Required Technical Skills: SEO & SEM (Google Search Console, Google Ads, keyword research) Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube, X, WhatsApp) Content Writing (Kannada & English) Graphic Design (Canva, Photoshop, Illustrator, Figma) Video Editing (Premiere Pro, CapCut, Final Cut Pro, InShot) Website Management (WordPress, Shopify, HTML, CMS) Performance Marketing (Amazon Ads, Google Ads, Meta Ads) Analytics (Google Analytics, Facebook Insights, A/B Testing) Soft Skills: Creativity & Innovation Copywriting & Storytelling Problem-Solving Project & Time Management Communication & Collaboration Knowledge Required Marketing & Branding: Digital marketing strategies & trends Customer behavior & engagement techniques Brand positioning & messaging SEO & Digital Advertising: On-page & off-page SEO best practices PPC campaigns & budgeting • Conversion Rate Optimization (CRO) E-commerce & Website Management: Shopify & Amazon Seller tools Product listing optimization Domain, hosting, and security basics Attitude & Work Ethic Proactive & Self-Motivated Takes initiative, learns continuously, and adapts to new trends. Detail-Oriented Ensures quality in content, design, and campaigns. Analytical Mindset Uses data to make informed marketing decisions. Growth-Oriented Willing to upskill and experiment with new strategies. Customer-Centric Understands customer needs and creates engaging content.Working Conditions Working from Monday to Saturday, Sunday holiday 9:00 am to 6:00 pm • Work from Cocoguru office is preferred, Remote working is also fine Report to Managing Director Compensation Fixed Salary defined in terms of CTC ESI, PF as applicable Paid Leaves
