Client Strategy Manager - Paid Media

Role Overview

Key Responsibilities

Client Strategy & Communication

• Manage relationships with client founders, CMOs, and marketing heads
• Lead weekly performance review meetings and translate data into actionable insights
• Align client expectations, growth goals, and media strategy to business objectives
• Oversee client P&L for ad investments, balancing growth and efficiency
  

Performance Management & Reporting

• Monitor campaigns across Meta, Google, YouTube, LinkedIn, and other platforms
• Ensure CAC, ROAS, CTR, and CVR targets are met through data-driven optimizations
• Identify performance issues and propose improvement strategies
• Build and present clear, insightful performance reports
  

Scaling & Strategy Development

• Collaborate with the strategy team to design account growth roadmaps
• Recommend budget allocation, funnel strategy, and audience expansion
• Audit creatives and landing pages to guide strategic decisions
• Suggest new platform testing or automation opportunities
  

Execution Oversight & Team Coordination

• Ensure daily ad operations and reporting tasks are completed accurately
• Translate strategic goals into actionable steps for internal teams
• Track progress, review deliverables, and maintain quality standards
• Coach junior team members on performance marketing and communication
  

Process & System Development

• Create SOPs and templates for reporting, campaign audits, and reviews
• Maintain workflow consistency and structured documentation
• Contribute to automation and dashboard projects that enhance efficiency
  

Requirements

• 4-7 years of experience in performance marketing or digital strategy (preferably agency-side)
• Proven record managing ?50L-?2Cr+ monthly ad spends across platforms
• Strong knowledge of Meta Ads, Google Ads, and analytics tools (GA4, Mixpanel, etc.)
• Data-driven mindset with excellent analytical and problem-solving skills
• Exceptional client management and communication abilities
• Strategic thinker able to connect marketing metrics with business growth
• Experience mentoring small teams and improving internal workflows
  

Preferred Skills

• Experience with AI or automation tools for optimization and reporting
• Understanding of multi-touch attribution, blended ROAS, and funnel measurement
• Exposure to D2C, SaaS, or healthcare sectors
• Familiarity with Looker Studio, Supermetrics, Slack, and Asana/ClickUp