About the Company
Stable Money is India's leading fixed investment platform. It is a marketplace which helps customers discover and invest in high-quality fixed-income products such as Fixed Deposits (FDs), RD, Bonds, Credit Cards, Mutual Funds from trusted institutions. Stable Money has 30 lac+ trusted investors, 2000cr+ bookings since inception and is backed by marquee investors such as Z47, Lightspeed, Fundamentum, Matrix Partners, RTP Global to name a few.
About the Role
As the City Business Head, you are the CEO of your city owning end to end P&L, investment wallet growth, team & channel performance. This is a hands-on, field-first role focused on direct customer acquisition, partner development (IFAs/DSAs/MFDs/wealth advisors), team building, and process-driven execution.
Responsibilities
Market & Growth
- Build and execute the city go to market: micro market mapping, pincode coverage, funnel & beat plans.
- Deliver monthly and quarterly targets for investments volume (?), number of FDs, number of Bonds, number of mutual funds, active customers, and repeat investments.
- Drive investment wallet growth via cross sell/upsell, portfolio deepening, and city level campaigns.
Channel & Partnerships
- Acquire, activate, and scale channel partners (IFAs, DSAs, wealth boutiques, community leaders, housing societies, corporates etc).
- Run partner onboarding, training, joint customer events, incentive governance, and performance hygiene.
- Maintain high partner productivity (activations, conversion %, average ticket size, compliance score).
Direct Sales & Customer Experience
- Lead from the front in high stakes customer meetings; close marquee customers/accounts.
- Ensure top tier NPS: zero-defect KYC/documentation, quick TATs, and clear communication.
Team Building & Leadership
- Hire, train, coach, and manage 510 field sales reps (minimum 2 years prior team handling required).
- Institute a rigorous operating rhythm: daily huddles, weekly reviews, funnel hygiene, pipeline building, sales commitments, and capability building.
P&L, Process & Compliance
- Own city P&L: productivity, CAC, ATS, incentives, vendor spends, and unit economics.
- Be a stickler for process - CRM hygiene, pipeline data, sales commitments, input metrics, and SOP adherence.
- Ensure regulatory compliance (KYC/AML/PMLA) and audit readiness; drive clean, documented operations.
Data, Reporting & Collaboration
- Track inputs ? outputs: leads ? meetings ? commitments ? investments ? renewals.
- Publish weekly/monthly dashboards; flag risks early and propose fixes.
- Work closely with central product, operations, and marketing on city feedback and experiments.
What Great Looks Like (KPIs you'll be measured on)
- FD Volume (?) & #FDs booked; average ticket size; wallet deepening/renewals
- Bond Volume (?) & #Bonds booked; average ticket size; wallet deepening/renewals
- Mutual Fund Volume (?) & #MFs booked; average ticket size; wallet deepening/retention
- Lead to Sale Conversion %, cycle time (TAT), cancellation/error rate
- Active & productive partners, partner activation to productivity ramp
- Team productivity per rep, activity/visit metrics, adherence to beats
- CAC & city unit economics, marketing ROI, incentive efficiency
- Customer NPS
Must-Have Qualifications
- 5+ years in City/Branch-level Sales/BD in Banking/Insurance/Investments/Lending.
- Local city experience & network (must have worked in the same city you're applying for).
- Proven direct sales to retail/affluent customers and channel sales via IFAs/DSAs/partners. Managed a 510 member field team for ?2 years with hard targets and reviews.
- Strong command of sales process, CRM, funnel metrics, and on ground execution.
- Bachelor's degree (MBA preferred). Fluency in English + local language.
Skills & Traits We Value
- Hunter mindset with high ownership; thrives in the field (70 - 80% on ground).
- Process first operator: plans beats, tracks inputs, inspects what they expect.
- Excellent negotiation, closing, and partner management skills.
- Data-driven; strong Excel/Google Sheets; comfortable with CRM tools.
- High integrity, compliant by default; clear written & verbal communication. Flexibility to run weekend drives/events when needed.
Operating Rhythm (Example)
- Daily: stand-ups, beat execution, partner/customer meetings, CRM updates.
- Weekly: pipeline reviews, partner performance, team coaching, field immersions.
- Monthly/Quarterly: city plan reviews, P&L & ROI review, hiring/backfills, city campaigns.
Compensation & Benefits
- Competitive fixed + performance-linked variable; partner & team-based incentives.
- Best in the industry Medical Insurance coverage for self and dependents.
- Travel reimbursements as per policy.
