Cinematographer (Retail & Fashion)

Role & responsibilities

Key Responsibilities

1. Creative & Visual Direction

Develop visually strong concepts for product shoots, campaigns, lookbooks, and brand films.

Translate creative briefs into impactful video content that aligns with the brand identity.

Work closely with stylists, art directors, and photographers to ensure cohesive visual storytelling.

Provide direction on lighting styles, framing, shot composition, and mood.

2. Technical Cinematography:

Execute high-quality product and model shoots using professional cinema cameras, lenses, and lighting.

Ensure correct exposure, focus, color consistency, and image quality.

Operate gimbals, sliders, drones (if applicable), and other stabilization tools.

Maintain knowledge of the latest camera technologies, lighting innovations, and cinematography trends.

3. Shoot Planning & Execution:

Participate in pre-production planning: storyboards, shot lists, lighting plans, location recce, and equipment planning.

Collaborate with the production team on schedules, budgets, and resource needs.

Lead on-set camera crew (camera assistants, lighting assistants).

Ensure efficient workflow during shoots (set-ups, transitions, lighting adjustments).

4. Fashion & Product Video Expertise:

Capture detailed product videos (360 shots, texture details, fitting, drape, and fabric movement).

Film editorial-style fashion videos for campaigns and social content.

Understand fashion pacing, transitions, and visual language specific to retail clothing.

5. Post-Production Collaboration;

Work with editors, colorists, and motion graphic designers to achieve final output.

Provide input on color grading, transitions, and visual effects.

Review rough cuts and give feedback for refinement.

6. Equipment & Asset Management:

Manage, maintain, and troubleshoot camera, lighting, and production equipment.

Organize media files, backups, and ensure proper asset handling.

Maintain an updated inventory of gear and recommend upgrades.

7. Cross-Functional Coordination:

Collaborate with marketing, e-commerce, merchandising, and store teams.

Align visual output with brand guidelines, campaign objectives, and product priorities.

Support in-store digital screen content requirements.