Chief Of Reels

About Us:

When in doubt, take the fun route.

We're colorful, mood-uplifting, and curiosity-driven, creating fashion that doesn't just sit in your wardrobe but lives in culture.

Location:

Workdays

Working Model:

Budget:

About the Founder:

founding seat at the table!

What You'll Do

• Create & Direct: Write and direct scroll-stopping short-form content that's witty, bold, and made to trend.
• Build IPs: Conceptualize and script recurring content formats and series that build our brand universe - think hero's journeys, cultural parodies, and everyday legends.
• Shape Characters: Spot and nurture personalities (including yourself!) that can bring our reels to life.
• Collaborate & Execute: Work closely with video editors, designers, and the founder to bring wild ideas to life with precision and punch.
• Stay On the Floor: Be hands-on - brainstorming, shooting, and experimenting every day in our Bangalore studio.
• Play with Culture: Constantly tap into trends, memes, and moods that move the internet.

Who You Are

• A natural storyteller who can script, shoot, and sell a story in under 10 seconds.
• Camera-friendly, you're not afraid to be in front of it if the story calls for it.
• Obsessed with content and culture, you live on social, you analyze what works, and you're inspired by creators and brands across the ecosystem.
• A creative risk-taker who believes in making ten bold things rather than one safe one.
• A collaborator at heart, you love bouncing off ideas, energy, and humor with your team.

Why Join Us

Because streetwear is more than clothing, it's community, culture, and curiosity.

At our brand, you'll have the creative freedom to experiment, the backing of world-class investors, and the chance to define India's most exciting global streetwear story - one reel at a time.