Chief Craft Designer and Merchandiser

You will be responsible for concept design, product development, artisan coordination, merchandising, and home dcor styling for Handscart's product lines. This role blends creativity with business acumen, requiring an understanding of both aesthetics and market demand. - Create concepts, sketches, and design mock-ups for home dcor, handicrafts, and lifestyle products. - Work closely with artisans and local craft clusters to translate designs into final products. - Research materials, craft styles, and upcoming trends in Indian and global home dcor. - Develop collections based on seasons, festivals, and global market demand. - Curate and manage product assortments for the online Handscart marketplace. - Ensure consistency in product quality, pricing, and brand story. - Coordinate with suppliers, artisans, and production teams for timelines and sampling. - Analyse sales patterns, customer behaviour, and craft trends to refine product strategy. - Assist in visual storytelling, photoshoots, mood boards, and display setups. - Create lifestyle imagery concepts to showcase Handscart products online and on social media. - Maintain a strong understanding of colour palettes, textures, and interior design principles. - Maintain product specifications, costing sheets, design libraries, and artisan records. - Work with marketing teams on launch campaigns, craft stories, and product narratives. - Build long-term relationships with artisans, craft partners, and sourcing vendors. - Strong background in Craft Design, Textile Design, Interior Design, or Product Design. - Knowledge of Indian crafts - woodwork, textiles, pottery, metal, handmade dcor, etc. - Experience in merchandising, sourcing, or artisan collaboration is a plus. - Creative eye with the ability to conceptualize unique product ideas. - Proficiency in design tools (Photoshop, Canva, Illustrator) preferred. - Excellent communication, documentation, and coordination skills. - Bachelor's degree in Design / Craft / Fine Arts / Fashion / Interior Design (preferred). - 03 years of experience in crafts, home dcor, merchandising, or similar fields. - Freshers with strong portfolios are welcome. You will have the opportunity to work closely with artisan communities, impacting rural livelihoods, creative freedom to design and build new collections, growth opportunities within a fast-scaling marketplace, and a culture that values authenticity, sustainability, and craft excellence.,