CDNA_ Data Science Manager Investment Analytics

5 - 7 years

13 - 17 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

What you will do
  • Lead the design and execution of marketing mix models (MMM) to evaluate brand promotional effectiveness and inform investment decisions.
  • Analyze trends across channels and campaigns to provide guidance on resource allocation and return on marketing investments.
  • Translate complex model outputs into actionable insights and business recommendations through compelling visual and narrative storytelling.
  • Build dashboards, PowerPoint summaries, and talking points for brand leadership and US-based commercial stakeholders.
  • Collaborate with US brand teams, marketing, finance, and vendor partners to align on inputs, assumptions, and interpretation of results.
  • Work hands-on in Databricks using Python/PySpark and SQL to clean, transform, and model large marketing and sales datasets.
  • Mentor junior analysts in marketing measurement and coding best practices as needed.
Basic Qualifications
  • Masters degree (or Bachelors with equivalent experience) in Economics, Data Science, Applied Statistics, or related field.
  • 5-7 years of experience in analytics, with direct experience building or applying MMM in a pharma or healthcare context.
  • Strong Python and SQL skills with experience using Databricks or equivalent cloud-based environments.
  • Excellent communication and presentation skills, with ability to influence commercial decision-makers.
  • Demonstrated ability to translate technical analyses into business-friendly insights.
Preferred Qualifications
  • Exposure to media measurement, marketing channel optimization, or omnichannel campaign analysis.
  • Experience collaborating with cross-functional teams across marketing, finance, and vendors.
  • Familiarity with causal inference methods or simulation techniques.
  • Strong business acumen and comfort presenting to senior stakeholders in commercial or brand leadership.

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