Category Lead - PMT

Seeking a proactive individual for the role of Category Lead in the Product Management Team. As a Category Lead, you will play a crucial role in defining the go-to-market (GTM) strategy and implementing initiatives to effectively launch and promote products to customers. This position acts as a bridge between product development and sales/marketing teams, ensuring that products meet market needs and are positioned strategically. Market Analysis: You will conduct thorough market research to comprehend customer needs, industry trends, and competitive landscape. Identify target customer segments and create buyer personas to guide product positioning. Product Launch: Plan and execute product launches by establishing clear goals and timelines. Collaborate with cross-functional teams (engineering, design, marketing) to ensure successful product releases. Sales Enablement: Develop sales collateral and training materials to empower the sales team with the necessary knowledge and tools for effective product selling. Create a sales playbook outlining key messaging and objection handling strategies. Marketing Support: Work closely with marketing teams to craft marketing campaigns and materials (e.g., website content, press releases, social media content) that boost product awareness and demand. Offer insights on lead generation and demand generation strategies. Customer Feedback: Collect and analyze customer feedback and data to drive product improvements and updates. Act as the customer advocate within the product team, pushing for customer-centric features and enhancements. Performance Measurement: Establish key performance indicators (KPIs) to evaluate the success of product launches and ongoing product performance. Continuously monitor and report on product metrics to track progress and pinpoint areas for enhancement. Competitive Analysis: Stay informed on industry trends and competitive products, providing insights to steer product strategy adjustments. Qualifications: - Graduate degree or higher in a related field. - Experience: 2-5 years in Sales/Product Management/Category Management or a related role in the footwear, fashion, or FMCG sector. - Strong analytical skills and the ability to translate market information into actionable insights. - Excellent communication and presentation skills. - Collaborative mindset and the ability to work effectively with cross-functional teams. - Knowledge of relevant tools for product management.,