Campaign Strategy Specialist

Job Description

Skill required: Marketing Operations - Marketing Research Analysis Designation: Campaign Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Channel Strategy Manager - B2B2C is responsible for defining and executing channel strategies that optimize customer engagement and drive business growth within the B2B2C segment. This role focuses on developing innovative go-to-market approaches, managing partnerships, and aligning channel activities with overarching business objectives. By fostering collaboration with internal and external stakeholders, the Channel Strategy Manager ensures seamless integration of strategies across the value chain, delivering a consistent and impactful customer experience.Role requires Digital Marketing Ads & Promotion creation/designchannel strategy, sales, or marketing, with a focus on B2B2C models.Proven track record of developing and implementing successful channel strategies.Experience in managing partnerships and cross-functional teams.Familiarity with digital and traditional channel dynamics.In this role, you will be expected to leverage marketing research analytics to use a set of processes to link the producers, customers, and end users to the marketer through information, which will be used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. What are we looking for Skills & CompetenciesStrong understanding of channel management principles, particularly within the B2B2C framework.Proficiency in data analysis tools and CRM systems to assess channel performance.Knowledge of digital marketing and e-commerce platforms.Project management skills, with experience in executing cross-functional initiatives.Financial acumen to manage budgets and evaluate channel ROI.Strategic thinking and problem-solving abilities.Excellent communication and negotiation skills.Strong interpersonal skills to build and maintain effective partnerships.Ability to adapt and respond to a dynamic market environment.Leadership skills with a focus on collaboration and influence.Identify and implement innovative approaches to channel activation and management, leveraging digital tools and platforms. Roles and Responsibilities: Develop and implement a robust channel strategy tailored to the B2B2C market, aligning with business goals and customer needs.Build and maintain relationships with key partners, distributors, and intermediaries to ensure successful execution of channel strategies.Conduct market research and analysis to identify trends, opportunities, and competitive dynamics that inform channel strategy.Establish and track key performance indicators (KPIs) to evaluate the effectiveness of channel strategies and initiatives.Work closely with sales, marketing, and product teams to ensure alignment and consistency across all channel activities.Design and implement strategies that enhance the end-to-end customer journey within the B2B2C ecosystem.Allocate resources effectively across channels to maximize impact and return on investment.Identify and implement innovative approaches to channel activation and management, leveraging digital tools and platforms. Qualification Any Graduation