Campaign Manager (Night Shift)

Role & responsibilResponsibilities:

• Responsible for bringing cohesion to marketing process and campaign reporting across cross functional teams, ensuring implementation as per agreement with Brands and Markets.
• Cross-channel customer engagement tactics, workflow design and validation to include the creation of omni-channel digital experiences across web, email, whatsApp and eDetails
• Develop/orchestrate engagement-oriented campaigns across all channels to drive engagement metrics that support opportunity.
• Interpret analytics information, including behavioural results data, to drive optimization of target audience engagement.
• Provide recommendations and suggestions on the Omnichannel workflow within Salesforce.
• Coordinate with multiple markets in maintaining the localized omni-channel tactics by analyzing the channel operation and engagement scores of the markets.
• Work closely with platform teams to request features, functions, data capture to support omnichannel campaigns.
• Works with cross functional teams to support UAT.

Good to have skills:

• Experience working with Cross Functional teams, across production, creative and platforms.
• Evaluate and analyze Omnichannel program performance vs. industry standards and benchmarks in the digital space.
• Understanding of data dictionary, data structures, data mart in relation to CRM.
• Ability to work with dynamic data sets to deliver personalization.
• Experience with implementing measurement criteria for measuring asset and campaign performance metrics.

Min. Experience Required

• Proficiency with Salesforce Marketing Cloud (SFMC)
• Hands-on experience in Salesforce Omni Channel campaign workflow and administration (e.g. Define routing, queues, managing users, security controls, and data as well as creating roles, profiles, and reports).
• 5+ year of Omni Channel experience with Salesforce CRM
• Exposure on setting up Data Extension and AMPscripts in Salesforce Marketing Cloud
• Strong, standards-based HTML and CSS skills are desirable.
• Basic understanding of Javascript & AMPScripts

• Preferred area of Experience

  .
• Proficiency with marketing automation tools and processes Salesforce Marketing Cloud, Adobe Experience Manager, Adobe Experience Cloud, Veeva CRM, Veeva Vault