Campaign Management Specialist

Job Description

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications: BTech/MCA/BCA Years of Experience: 4 to 8 years Language - Ability: English(International) - Intermediate What would you do? Responsible for list extraction for different type of campaigns on UNICA platform. Strong SQL knowledge is required. Maintain campaign calendar with real time status of campaigns and go live status. Ensure timely completion of tasks and requests Ensure accurate reporting at required frequency Escalate risks as per the escalation matrix defined Identify gaps and areas for improvement in execution processes and propose improvement solutions Apply learning and industry standard best practices from experience Ability to master the current UNICA CRM environment.Team ManagementStakeholder ManagementThe role requires you to have a strong understanding of digital marketing, email marketing and technologies like UNICA & SQL What are we looking for? Experience working in campaign eco-system specially email, SMS, or direct mail channels Execution experience in UNICA platform or similar marketing automation platform Hands on experience on SQL to perform data extraction using relevant tools Understanding of offers, collaterals, segment, and collateral mapping concepts. Execution experience in database marketing, experience working in high pressure environments. 2-5 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the Client. Execution experience in database marketing, experience working in high pressure environments. Ability to manage team of 12-15 resources Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications BTech,MCA,BCA