Campaign Management - Executive Manager - Offline Merchants

Campaign Manager Paytm Merchant Growth About the team: Paytm is witnessing a broad growth across our platform as we continue to register increased adoption of multiple products. The business is driven by data science and analytics, providing data driven solutions. Its upcoming business category at Paytm. Responsibilities: -We are looking for a Campaign Operations/Retention Manager for accelerating the core growth metrics (DAU, MAU, cross-sell and up-sell) and user numbers for merchant business. -The role specifically focuses on initiatives planned through CRM channels Push, Whatsapp, SMS, Email, In- app. -If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you! Requirement: -Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar -Work with central design and marketing team to create highly engaging creative and content to optimize CTR and conversions -Designing and carrying out experiments and A/B testing, to optimize conversion across the user funnel -Analyse and report on campaign performance metrics, using marketing analytics tools -Work closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution Skills that will help you succeed in this role: -3 to 5 years experience with marketing and web analytics tools like CleverTap, Moengage, Mix panel or in-house tools - Bachelors degree with at least 2-4 year experience in a digital marketing executive or similar role -Proven experience with large scale digital campaigns execution across in-app and other marketing channels -Strong communication and interpersonal skills