Campaign Executive

The Campaign Manager will be a key member of our Ad Sales team, managing and executing our campaign strategy to support the pipeline and drive demand generation.

Manage digital campaign process from beginning to end. The role involves managing display and email marketing campaigns, execution and end-to-end delivery of campaigns, measurement and analytics to ensure we are achieving.

Job Summary:

• Managing end-to-end display, email & performance marketing campaign
• Working on Google Ad Manager to run the campaigns
• Running Ads on Desktop, M-Site and App platforms
• Working with data team to get segmented data and schedule with Email Marketing team
• Analysing campaign performance and optimizing the campaign
• Co-ordinating with platform teams for optimizing campaign and solving issues, if any
• Co-ordinating with the clients for campaign deliveries
• Maintaining a record of campaigns and creating weekly & monthly reports

Skills:

• Ability to work in teams and cross-functional projects
• Basic Excel skills required
• Analytical skills to create meaningful insights
• Ability to learn & execute quickly
• Understanding of DFP is an advantage