Business Development Specialist

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Experience:

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About Tipple Works Co.

creative-first, full-stack marketing agency

brand strategy and identity to creative design, GTM strategy, social media, performance marketing, influencer marketing, events, content, trade marketing and more.

Growth Manager

The Role

driving new business for Tipple Works

agency ecosystem and/or brand marketing landscape

You will work closely with the founders and leadership team to identify high-value opportunities and build a healthy new-business pipeline.

What You’ll Do

Business Development & New Client Acquisition

• Identify and pursue new business opportunities across Alco-Bev, F&B, Hospitality, Lifestyle and consumer brands.
• Leverage your existing network of

  brands, marketing teams, founders and agencies

  to generate qualified leads.
• Build and maintain a strong pipeline of prospective clients.
• Reach out to prospective brands and agencies through calls, emails, LinkedIn, networking and industry relationships.
• Understand client business challenges and identify opportunities where Tipple Works can add value.
• Convert conversations into briefs, pitches and ultimately signed mandates.

Relationship Management

• Build long-term relationships with brand owners, CMOs, marketing heads, founders and agency partners.
• Develop strong relationships with

  creative, media, PR, influencer and other agencies

  for referral and partnership opportunities.
• Stay connected with existing and past clients to identify opportunities for upselling, cross-selling and new mandates.
• Represent Tipple Works at relevant industry events and networking opportunities.

Pitch & Commercial Support

• Work with the creative, strategy and leadership teams to develop relevant pitches and proposals.
• Translate client requirements into clear internal briefs.
• Participate actively in client meetings and presentations.
• Develop commercials and negotiate with clients in collaboration with the leadership team.
• Ensure a smooth handover from acquisition to the account management team once a mandate is won.

Market Development

• Track emerging brands, categories and marketing trends to identify potential opportunities.
• Build a strong understanding of Tipple Works’ capabilities and identify where each service can solve a client’s business problem.
• Help expand our presence into relevant new categories and markets.

What We’re Looking For

• 2–3 years of experience

  in business development, growth, sales or new business within a creative/marketing/advertising agency or a related industry.
• Existing relationships with

  brands, marketing decision-makers and/or agencies

  .
• Strong understanding of how creative and marketing agencies operate.
• Excellent verbal and written communication skills.
• Ability to confidently speak to founders, CXOs, marketing heads and senior brand stakeholders.
• Strong networking and relationship-building abilities.
• Commercially sharp with a strong understanding of how to qualify and prioritise leads.
• Ability to understand a client’s business problem rather than simply sell services.
• Strong presentation, pitching and negotiation skills.
• Highly proactive, driven and comfortable with targets.
• Someone who enjoys opening doors and creating opportunities rather than waiting for inbound leads.

You’d Be a Great Fit If…

• You already have a

  strong rolodex of brand and agency contacts

  .
• You know who the decision-makers are and can get a conversation started.
• You can sell

  ideas, strategy and business outcomes

  , not just agency services.
• You are comfortable operating in a fast-paced, entrepreneurial environment.
• You have an instinct for spotting brands that are a good fit for Tipple Works.
• You are hungry to build something and are motivated by

  performance and results

  .
• You have experience working with lifestyle, consumer, F&B, hospitality, Alco-Bev or similar brands.

What We Offer

• A high-ownership role with direct access to the

  founders and leadership team

  .
• Opportunity to work across some of India’s most exciting lifestyle and consumer brands.
• Exposure to the complete marketing ecosystem — strategy, creative, social, performance, influencers, events and more.
• Significant scope to build and own the agency’s growth function.

• Performance-linked incentives

  with strong upside for business generated.
• An entrepreneurial, fast-moving work environment where good ideas can quickly become reality.

The Important Part

This isn’t a lead-generation-only role.

open doors, build relationships, understand business problems, sell our thinking and close deals.

If you already have the network and believe you can bring meaningful business to Tipple Works, we’d love to hear from you.

Apply with your CV + a short note on the kind of brands/agencies you currently have relationships with and the business you believe you could bring to Tipple Works.