Business Development Specialist

Company Description

Role Description

Roles & Responsibilities

● Conduct in-depth market research to identify high-potential clients, focusing on marketing managers, brand heads, founders and co-founders, and other key decision-makers across industries. 

● Develop and execute outreach strategies through LinkedIn, email campaigns, networking, and direct communication to generate qualified leads. 

● Craft and present customised proposals, pitch decks, and growth strategies that align with client objectives and brand identity. 

● Manage the sales pipeline, from lead qualification to closure, ensuring consistent follow-ups and relationship nurturing.

 ● Maintain accurate client records and analytics using CRM tools and Excel to track performance, conversions, and opportunities. 

● Collaborate cross-functionally with the creative, strategy, and production teams to ensure seamless project alignment and client satisfaction.

 ● Stay ahead of industry trends and competitor insights to identify new business opportunities and innovative approaches to outreach. 

● Represent the company at events, meetings, and networking forums to build visibility and credibility within the marketing and production ecosystem. 

Requirements

• Minimum 1–1.5 years of professional experience in Business Development, Sales, or a related role.
• Strong communication, negotiation, and relationship-building skills.
• Proven ability to identify and generate new business opportunities.
• Experience with lead generation, prospecting, cold outreach, and follow-ups.
• Ability to connect with founders, brand heads, marketing teams, and key decision-makers.
• Strong understanding of sales funnels, client acquisition, and conversion processes.
• Ability to prepare proposals, pitches, and customized business solutions.
• Strong follow-up and client relationship management skills.
• Comfortable working with CRM systems, Excel/Google Sheets, and sales trackers.
• Ability to understand client requirements and coordinate effectively with internal creative and production teams.
• Target-oriented mindset with strong ownership and accountability.
• Ability to work independently and manage multiple leads and opportunities simultaneously.
• Strong analytical and problem-solving skills with a proactive approach.
• Ability to work efficiently in a fast-paced environment

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