Business Development Manager

Role: Business Development Manager

Department: Business Development & Sales

Location: Bengaluru, Karnataka

Experience: 4–5 Years

Industry: Digital Marketing / Advertising / Marketing Agency

Employment Type: Full-time

About the Role

We are looking for a proactive, result-oriented Business Development professional with 4–5

years of experience in sales and client acquisition, preferably in a digital marketing,

advertising or integrated marketing agency.

The candidate will be responsible for identifying new business opportunities, building strong

client relationships, pitching our digital marketing services, and driving revenue growth. The

ideal candidate should understand the digital marketing landscape, have excellent

communication and negotiation skills, and be confident in engaging with decision-makers

across industries.

Key Responsibilities

● Identify and develop new business opportunities through outbound prospecting,

networking, referrals, LinkedIn and other relevant channels.

● Generate qualified leads and build a healthy sales pipeline of prospective clients.

● Pitch and sell digital marketing services, including social media management, content

marketing, performance marketing, SEO, online reputation management and

marketplace marketing.

● Understand client requirements and collaborate with internal teams to develop

customised proposals, presentations and commercial quotations.

● Conduct client meetings, presentations, negotiations and follow-ups to convert

prospects into long-term clients.

● Build and maintain relationships with marketing heads, brand managers, business

owners and other key decision-makers.

● Develop and execute business development strategies to achieve monthly, quarterly

and annual revenue targets.

● Research market trends, competitor offerings and potential industry segments to

identify growth opportunities.

● Maintain an updated CRM database, track sales activities and prepare regular

pipeline and revenue reports.

● Coordinate with internal teams during client onboarding and ensure a smooth

handover from sales to account management.

● Explore opportunities for upselling and cross-selling services to existing clients.

● Represent the agency at relevant industry events, networking meets and business

forums.

Required Skills & Competencies

● Business Development: Proven ability to generate leads, build a sales pipeline and

acquire new clients.

● Sales & Negotiation: Strong pitching, objection-handling, commercial negotiation and

closing skills.

● Digital Marketing Knowledge: Working knowledge of digital marketing services,

deliverables, campaign objectives and industry terminology.

● Client Relationship Management: Ability to build trust, understand business needs and

nurture long-term relationships.

● Communication & Presentation: Excellent verbal, written and interpersonal

communication skills.

● Strategic Thinking: Ability to identify opportunities, understand client challenges and

recommend suitable marketing solutions.

● Proposal Development: Experience preparing pitch decks, proposals, scope

documents and commercial estimates.

● Research & Prospecting: Ability to identify target accounts, research decision-makers

and approach potential clients effectively.

● Target Orientation: Comfortable working towards defined sales targets, revenue goals

and conversion metrics.

● Collaboration: Ability to work closely with strategy, creative, performance marketing

and account management teams.

Experience & Qualifications

● 4–5 years of relevant experience in business development, sales or client acquisition.

● Prior experience in a digital marketing agency, advertising agency, media agency or

marketing services company is strongly preferred.

● Demonstrated experience in lead generation, client pitching, negotiations and

business closure.

● A bachelor's degree in Business Administration, Marketing, Communications or a

related field is preferred.

● An existing professional network and experience handling mid-sized or enterprise

clients would be an advantage.

Key Performance Indicators (KPIs)

Performance will be evaluated against measurable business outcomes, including:

● Number of qualified leads generated.

● Number of client meetings and pitches completed.

● Conversion rate from prospect to client.

● New business revenue generated.

● Achievement of monthly and quarterly sales targets.

● Value and quality of the sales pipeline.

● Client acquisition cost and sales cycle efficiency, where applicable.

● Revenue generated through upselling and cross-selling.

Preferred Candidate Profile

The ideal candidate is a confident communicator, a strong relationship builder and a

self-starter who can independently drive the sales process from prospect identification to

deal closure. They should be commercially aware, comfortable engaging with senior

decision-makers, and motivated to contribute directly to the agency's growth.