Business Development Manager

1. New Business Development & Lead Generation

• Drive new business acquisition through a structured combination of inbound and outbound sales strategies, with a primary focus on outbound prospecting.
• Proactively identify, research, and engage potential clients across relevant industries, geographies, and emerging markets.
• Build and maintain a robust pipeline of qualified prospects through cold calling, personalized email outreach, LinkedIn prospecting, networking, referrals, and other relevant channels.
• Identify untapped markets, emerging business opportunities, and new customer segments to expand the agency's client base.
• Consistently work towards achieving monthly, quarterly, and annual revenue and new client acquisition targets.

2. Client Engagement & Deal Closure

• Identify and connect with key decision-makers, including CMOs, marketing heads, founders, business owners, and other senior stakeholders.
• Lead prospect conversations, understand business challenges, identify digital marketing requirements, and position AdLift's services as effective solutions.
• Drive the complete sales cycle, from prospecting and qualification to discovery calls, proposal presentations, commercial negotiations, and deal closure.
• Develop compelling pitches and proposals in collaboration with internal SEO, paid media, social media, and other relevant teams.
• Demonstrate strong negotiation, objection-handling, and closing skills to convert qualified opportunities into profitable business engagements.
• Build and nurture long-term client relationships to encourage repeat business, account expansion, and referrals.

3. Digital Marketing Solutions & Consultative Selling

• Develop a comprehensive understanding of digital marketing services, including SEO, paid media, social media marketing, content marketing, and other relevant digital growth solutions.
• Understand how different digital channels complement one another in addressing clients' marketing objectives, such as brand visibility, lead generation, customer acquisition, website traffic, and revenue growth.
• Assess client requirements and recommend relevant service offerings or integrated digital marketing solutions based on their business goals.
• Effectively communicate the value proposition, competitive advantages, and expected business impact of AdLift's services to prospective clients.
• Stay updated on evolving digital marketing trends, industry developments, competitor offerings, and emerging opportunities to strengthen sales conversations.

4. Pipeline Management & Market Intelligence

• Maintain an accurate and consistently updated sales pipeline, ensuring timely follow-ups and effective opportunity management through the CRM.
• Track outreach activities, prospect engagement, conversion rates, deal progress, and revenue forecasts.
• Analyse market trends, competitor positioning, and prospective client needs to refine outbound strategies and identify growth opportunities.
• Collaborate with internal teams to ensure smooth handovers and alignment between client expectations and service capabilities.
• Share actionable market insights and feedback to support the agency's business growth strategy.

• 4–6 years of experience in business development, sales, or new client acquisition, preferably within a digital marketing or advertising agency.
• Mandatory advertising agency background, with a sound understanding of digital marketing services and agency business models.
• Comprehensive understanding of digital marketing channels such as SEO, paid media, social media marketing, and content marketing.
• Proven experience in outbound prospecting, cold outreach, lead generation, stakeholder engagement, and closing new business deals.
• Excellent verbal and written communication, presentation, negotiation, and interpersonal skills.
• Strong ability to engage senior decision-makers, build credibility, handle objections, and influence buying decisions.
• A proactive, commercially driven, and target-oriented mindset, with a strong sense of ownership for revenue generation.
• Ability to research prospective clients, identify business opportunities, and develop a systematic approach to market penetration.
• Strong follow-up discipline, relationship-building skills, and the ability to manage multiple opportunities simultaneously.
• Comfortable working in a fast-paced, performance-driven environment with measurable business development targets.