Business Development Executive - Radiology and Pathology Centre

Public Relations Officer

Key Responsibilities:

Public Relations & Communications:

• Develop and implement PR strategies to enhance the centres brand image and patient trust.
  
• Act as the primary contact for media, public inquiries, and stakeholders.
  
• Prepare and distribute press releases, newsletters, brochures, and other communication materials.
  
• Organize awareness campaigns, health camps, seminars, and community outreach programs related to diagnostic services.
  
• Manage communication during emergencies, service disruptions, or sensitive issues.
  

Stakeholder Engagement:

• Build and maintain relationships with referring doctors, hospitals, and healthcare providers.
  
• Develop patient engagement initiatives, feedback mechanisms, and patient support systems.
  
• Coordinate with medical staff to highlight advancements in imaging, pathology, and diagnostics.
  
• Handle patient grievances professionally and escalate issues when necessary.

Brand Management:

• Assist in developing marketing materials aligned with the centres goals and ethics.
  
• Support event planning, participation in health fairs, and corporate tie-ups.
  
• Maintain a positive image through ethical communication and patient-centered initiatives.
  

Qualifications & Skills:

• Bachelors/Master degree in Communications, Marketing, Public Relations, or related fields.
  
• Experience in healthcare communication, especially in diagnostic or hospital settings (preferred but not mandatory).
  
• Excellent written and verbal communication skills in English and [local language].
  
• Strong interpersonal and relationship-building skills.
  
• Knowledge of healthcare compliance, patient privacy, and ethical communication.
  
• Proficiency in MS Office, digital marketing tools, and social media platforms.
  
• Ability to handle sensitive medical information with discretion.
  

Personal Attributes:

• Empathetic and patient-focused approach.
  
• Problem-solving mindset and crisis communication skills.
  
• Professional demeanor and high ethical standards.
  
• Team player with leadership potential.
  

Working Conditions:

• Full-time role based at the centre.
  
• Regular travel to hospitals, clinics, or community events may be required.
  
• Work closely with medical and administrative teams in a fast-paced healthcare environment.