Business Development Executive

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1 2 101 helps luxury and lifestyle brands grow through storytelling, social media strategy, digital campaigns, and integrated marketing. We create culturally relevant brand experiences that connect with audiences globally and drive measurable business impact.

We are looking for a commercially driven Business Development Executive to lead new client acquisition and drive revenue growth. The ideal candidate should have a strong understanding of the complete sales cycle, excellent communication and negotiation skills, and a proven ability to meet business development targets.

This role requires someone who can independently identify prospects, initiate conversations with decision-makers, manage a sales pipeline, pitch services, negotiate commercial terms, and close new business.

Experience in selling branding, marketing, advertising, digital, social media, or creative services is highly preferred.

Business Development & Lead Generation

• Identify potential clients across domestic and international markets.
• Build and manage a sales pipeline through cold calling, LinkedIn, email outreach, networking, referrals, and other channels.
• Research brands, identify relevant decision-makers, and convert prospects into qualified meetings.
• Maintain consistent follow-ups to move opportunities through the sales cycle.

Sales & Client Acquisition

• Understand client requirements and business challenges before pitching solutions.
• Present 1 2 101's services through client meetings, presentations, and pitches.
• Prepare proposals, quotations, and commercial offers in coordination with internal teams.
• Handle negotiations, address objections, and close deals.
• Build strong client relationships and identify opportunities for repeat business and upselling.

Targets & Revenue Management

• Own monthly and quarterly business development targets.
• Drive new business acquisition and meet revenue goals.
• Track leads, meetings, proposals, follow-ups, conversions, and closures.
• Maintain an accurate sales pipeline and provide regular updates on expected revenue and deal closures.

Market Research & Internal Coordination

• Research market trends, competitors, and potential clients, particularly in the luxury and lifestyle space.
• Identify brands that may require branding, digital marketing, social media, creative, or integrated marketing services.
• Collaborate with strategy, creative, production, and client servicing teams during pitching and client onboarding.
• Communicate client requirements, scope, commercials, and commitments accurately to internal teams.
• Maintain organised records of leads, opportunities, proposals, and client communications.

• Bachelor's degree in Business Administration, Marketing, Sales, Commerce, or a related field.
• Minimum 3 years of experience in business development, B2B sales, client acquisition, or a similar role.
• Proven track record of acquiring new clients and achieving sales or revenue targets.
• Strong understanding of the complete sales cycle, from lead generation to deal closure.
• Experience working with a marketing, branding, advertising, digital, or creative agency is an added advantage.
• Willingness to travel for client meetings and business development activities when required.

• Excellent verbal and written communication skills.
• Strong pitching, negotiation, persuasion, and deal-closing abilities.
• Proficiency in lead generation, sales conversion, and pipeline management.
• Confidence in communicating with founders, business owners, marketing heads, and senior decision-makers.
• Strong networking, relationship-building, follow-up, and organisational skills.
• A target-driven mindset with the ability to work independently and take ownership of results.
• Proficiency in Google Workspace, Microsoft Office, LinkedIn, CRM tools, and sales tracking platforms.

We are looking for someone who takes complete ownership of business development targets and consistently works towards achieving revenue goals. The ideal candidate should have clear visibility into their sales pipeline, understand which opportunities are progressing towards closure, and proactively plan follow-ups and strategies to bridge any gaps in targets.

If you are passionate about winning new business, building strong client relationships, and driving measurable growth, we would love to hear from you.

+91 99661 12101