Business Analyst, Amazon

About Amazon MX Player

Amazon MX Player

Read more about the service:

• Amazon and MX Player Merger Announcement
• Economic Times Article on the Merger

Key Responsibilities

Senior Creative Leader

• Creative Leadership

  :
• Lead creative brainstorming sessions and contribute innovative ideas to shape campaigns and bring the Amazon MX Player brand to life.
• Develop and oversee the execution of creative concepts for the marketing of upcoming shows, focusing on breaking through the clutter and building strong viewer interest.

• Brand Development

  :
• Shape and evolve the Amazon MX Player brand, ensuring it resonates with the growing and diverse user base in India.
• Drive cross-functional collaboration to ensure consistency in messaging and creative execution across different channels.

• Campaign Strategy

  :
• Collaborate with marketing and product teams to design and execute high-impact campaigns that will resonate with users and boost viewership.
• Analyze audience behaviour, TV/video viewership patterns, and user data to develop strategies that attract and retain viewers.

• Metrics & Insights

  :
• Leverage data and analytics to assess the effectiveness of marketing campaigns and identify areas for improvement.
• Use insights from viewership patterns and audience feedback to continuously optimize creative strategies.

• Leadership & Stakeholder Communication

  :
• Manage relationships with key stakeholders, including internal teams and external agencies, to align on creative vision and execution.
• Effectively communicate creative concepts and results to senior leadership.

Basic Qualifications

• Bachelor's degree

  or equivalent experience.

• 2+ years

  of experience as a

  Business Analyst

  ,

  Data Analyst

  , or in a similar role, with a focus on driving insights and influencing business decisions.
• Proficiency in

  data visualization tools

  such as

  Tableau

  ,

  Quicksight

  , or similar platforms.
• Experience working with

  SQL

  to extract and manipulate data.
• Experience with

  business recommendations

  , utilizing data to influence key stakeholders and decisions.

Preferred Qualifications

• Expert-level knowledge of SQL

  and strong analytical skills.
• Strong

  interpersonal, written, and oral communication skills

  .
• Advanced skills in

  financial modeling and analytical thinking

  .
• Experience in

  digital media

  and

  entertainment marketing

  would be an added advantage.

Inclusive Culture

Amazon is committed to building an inclusive and diverse culture where every employee feels empowered to deliver exceptional results for customers. If you have a disability and need accommodations or adjustments during the hiring process, including during interviews or onboarding, please visit Amazon Accommodations for more information. If the country or region you are applying from is not listed, please contact your Recruiting Partner.