Brand Marketing Manager - Media Focus

Role Overview

Brand Marketing Manager

You will work closely with product marketing, sales, and design teams to elevate our story and differentiate us in a competitive EdTech market.

Key Responsibilities

B2B Brand Strategy & Execution

• Build and evolve the brand identity to resonate with institutional stakeholders, school Learning heads, CIOs, learning directors and education decision-makers.
• Develop and implement social media strategies that align with the CuriousEd brand and business objectives.
• Work with brand building in B2B marketing , preferably for an online product.
• Create and schedule engaging content (graphics, videos, reels, posts, blogs) for LinkedIn, Twitter, Instagram, Facebook, and YouTube.
• Ensure brand consistency across web, events, campaigns, and partner channels.
• Grow and engage our community of schools, educators, parents, and students through compelling storytelling and campaigns.
• Monitor trends in EdTech, AI, and Cambridge curriculum to create relevant and shareable content.
• Manage social media advertising campaigns to drive awareness, engagement, and lead generation.
• Collaborate with designers, content writers, and the marketing team to optimize branding.
• Engage with followers, respond to queries, and encourage discussions.
• Track and analyze performance metrics to refine social media strategies.

Brand Marketing using Social Media (B2B-Focused)

• At least 3 - 5 yrs experience in

  Brand marketing , B2B, SaaS social media marketing in the EdTech industry.

• Develop and execute a social media strategy across platforms like LinkedIn, Twitter (X), and YouTube to drive awareness, engagement, and lead generation. Proficiency with social and content tools (e.g., Campaign Manager, HubSpot, Canva, Buffer/Sprout Social, Google Analytics).
• Write and schedule posts, manage community engagement, and monitor platform analytics.
• Lead social amplification of key content assets such as reports, webinars, and customer wins.
• Strong understanding of social media platforms, algorithms, and best practices.
• Ability to create visually appealing content, with mandatory skills in graphic design and video editing.
• Excellent copywriting skills with an engaging and educational tone.
• Familiarity with SEO, analytics tools, and social media scheduling tools.
• Passion for education, AI, and innovation.
• A creative mindset with data-driven decision-making abilities.

Content Creation

• 3 + yrs of experience in creation of brand-aligned content including blog posts, case studies, whitepapers, infographics, and videos.
• Collaborate with subject matter experts, customers, and thought leaders to develop meaningful, insight-driven content.
• Maintain a content calendar aligned with marketing and product priorities.

Preferred Qualifications

• Experience working with or marketing to educational institutions (K-12 districts, higher ed, etc.)
• Familiarity with SEO best practices, email marketing, or paid social advertising.
• Video editing or basic graphic design capabilities.
• Experience supporting brand campaigns, product launches, or thought leadership initiatives.