Brand Marketing Manager

CNH Industrial

8 - 13 years

16 - 22 Lacs

gurugram

Posted:1 week ago| Platform:

Apply

Skills Required

brand marketing brand promotion digital marketing brand communication atl btl

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Purpose

Lead a set of brand marketing activities for AG India.

Key Responsibilities

Primary and Secondary duties:

Brand positioning: Target customer definition, competitive positioning mapping, rational and emotional benefits
Marcom plan to support brand building, lead generation and sales
Develop brand communication and media plan with respective agencies
Develop product brochures, catalogues and all point of sale material with Product Marketing Teams
Support field marketing teams in execution of local events/activations for brand visibility and lead generation through SOPs and budgets.
Brand equity tracking and measurement, SOE/SOV, competitive benchmarking
Marketing budget planning, tracking and control
Digital Marketing

Essential experience and skills:

Education/Qualifications:

More Jobs at CNH Industrial

CFS Coordinator

Noida, Uttar Pradesh

Experience: Not specified

Salary: Not disclosed

RECEIVING WAREHOUSE MATERIAL MGMT.-LEAD(50051346)

Noida, Uttar Pradesh

Experience: Not specified

Salary: Not disclosed

Service & Dealer Capability Development Manager

Noida, Uttar Pradesh

15.0 - 15.0 yrs

Salary: Not disclosed

Finance Controller (Manufacturing & Purchase)

Noida, Uttar Pradesh

Experience: Not specified

Salary: Not disclosed

Supplier Quality Specialist - Mechnical

Noida, Uttar Pradesh

Experience: Not specified

Salary: Not disclosed

Mock Interview

Practice Video Interview with JobPe AI

Start Digital Marketing Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.