Brand Marketing - D2C Ecommerce Fashion (Female)

Position Overview

We are seeking a dynamic and innovative Brand Marketing professional to join our team in Gurugram. This role is focused on D2C (Direct-to-Consumer) e-commerce within the fashion industry, specifically targeting female consumers. The ideal candidate will possess a strong understanding of brand marketing strategies and a passion for fashion, combined with a proven track record in e-commerce. If you are looking to make a significant impact in a fast-paced environment, this is the perfect opportunity for you.

Key Responsibilities

• Develop and implement comprehensive brand marketing strategies that resonate with our target audience and drive customer engagement.
• Oversee content strategy across various platforms, ensuring alignment with brand messaging and marketing goals.
• Analyze market trends and consumer behavior to identify opportunities for growth and innovation in our D2C e-commerce initiatives.
• Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure a cohesive brand experience.
• Manage and optimize digital marketing campaigns, including social media, email marketing, and online advertising, to enhance brand visibility and drive sales.
• Monitor and report on key performance indicators (KPIs) to assess the effectiveness of marketing strategies and make data-driven decisions.
• Stay updated on industry trends and competitor activities to maintain a competitive edge in the market.

Qualifications

The ideal candidate will possess the following qualifications:

• A minimum of 3 to 8 years of experience in brand marketing, preferably within the fashion or e-commerce sectors.
• Strong understanding of D2C marketing strategies and consumer behavior.
• Proven experience in developing and executing content strategies that drive engagement and conversion.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Passion for fashion and a keen eye for trends that resonate with female consumers.
• Ability to thrive in a fast-paced, results-oriented environment.

Additional Information

This is a full-time position with a competitive annual salary of 12,00,000. The work schedule is day-based, and the role requires on-site presence in Gurugram. We are looking to fill one position, and we encourage candidates who meet the qualifications to apply.

If you are ready to take your career to the next level and make a meaningful contribution to our brand, we would love to hear from you!