Brand Manager

Brand Manager Job Description

Experience:

Job Summary:

Key Responsibilities:

• Develop and execute

  brand strategies and marketing plans

  aligned with business objectives.
• Manage overall

  brand positioning, identity, visibility, and communication

  .
• Plan and execute

  360 marketing campaigns

  across digital and offline platforms.
• Work closely with creative, digital, social media, PR, and external agencies.
• Develop marketing concepts, campaigns, content, and promotional activities.
• Monitor

  market trends, competitor activities, and consumer insights

  .
• Drive brand awareness, engagement, and customer/consumer acquisition.
• Manage social media and digital marketing initiatives in coordination with relevant teams.
• Track campaign performance and prepare reports on

  ROI, reach, engagement, and brand growth

  .
• Coordinate with internal stakeholders and external vendors/agencies for campaign execution.
• Manage brand budgets and ensure effective utilization of marketing spends.
• Ensure consistency of brand messaging across all communication channels.

Candidate Profile:

• 7–10 years of relevant experience in Brand Management / Marketing / Advertising.

• Strong understanding of

  brand strategy, marketing campaigns, digital marketing, and consumer engagement

  .
• Excellent communication, presentation, coordination, and negotiation skills.
• Strong creative and strategic thinking abilities.
• Experience working with

  creative agencies, digital agencies, media agencies, or marketing teams

  will be an advantage.
• Proficiency in MS Office/Excel and presentation tools.
• Candidates from

  Education, Media, Entertainment, FMCG, Retail, Hospitality, or other consumer-facing industries

  can be considered.