Brand Manager

About the role
KAROFI India is looking for a Brand Manager to lead and execute brand and marketing initiatives across digital, social media, retail, influencer marketing, PR, events, activations, and product launches.

The ideal candidate will be a strategic yet hands-on marketing professional who can build brand visibility while driving measurable business outcomes such as leads, showroom visits, dealer enquiries, product demonstrations, and sales conversions.

Key Responsibilities

• Develop and execute KAROFI India's brand strategy, positioning, communication, and marketing plans.
• Maintain consistent brand identity across digital, retail, events, campaigns, and other customer touchpoints.
• Plan and manage social media content calendars across Instagram, Facebook, LinkedIn, YouTube, Google Business, and other relevant platforms.
• Coordinate content creation including reels, product demonstrations, educational content, testimonials, campaigns, and creatives.
• Coordinate digital marketing and lead-generation campaigns with internal teams and agencies.
• Monitor campaign performance, lead quality, CPL, engagement, conversions, and overall marketing results.
• Identify and manage relevant influencers and content creators across health, fitness, family, home, parenting, lifestyle, and wellness categories.
• Manage influencer campaigns, negotiations, briefs, deliverables, and content approvals.
• Coordinate PR activities including media outreach, press releases, product reviews, interviews, and launch coverage.
• Plan and execute branding for showrooms, dealers, distributors, and retail outlets.
• Coordinate POSM, product displays, demonstration zones, signage, standees, and other retail branding requirements.
• Plan and execute product launches, showroom launches, dealer events, society activations, exhibitions, and other BTL activities.
• Coordinate with agencies, vendors, influencers, production houses, and other external partners.
• Maintain website content, product information, FAQs, landing pages, and marketing communication.
• Work with the E-commerce team to ensure consistent product communication across online platforms.
• Prepare marketing budgets, manage vendors, negotiate commercials, and track expenditure against approved budgets.
• Monitor marketing activities through weekly reports, dashboards, and campaign trackers.
• Work closely with Sales, Service, Product, E-commerce, Finance, Operations, and KAROFI HQ.
• Ensure all marketing communication, product claims, pricing communication, and brand materials follow approved guidelines.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Experience in Brand Management, Marketing, Digital Marketing, Consumer Marketing, Retail Marketing, or a related field.
• Strong understanding of social media, digital marketing, content, influencer marketing, PR, and BTL activities.
• Good communication, coordination, negotiation, and vendor-management skills.
• Basic understanding of marketing analytics, lead generation, and campaign performance.
• Strong English and Hindi communication skills.
• Ability to manage multiple projects and stakeholders simultaneously.
• Strong attention to detail, ownership, and execution skills.
• Comfortable working in a fast-paced environment and managing tight deadlines.

Preferred Experience

Experience in consumer durables, water purification, home appliances, wellness, lifestyle, FMCG, or other consumer-facing brands will be an advantage.

Key Skills

Brand Management | Digital Marketing | Social Media | Content Marketing | Influencer Marketing | PR | Retail Branding | BTL Activations | Events | Lead Generation | Campaign Management | Vendor Management | Marketing Analytics

Pay: ₹35,000.00 - ₹60,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Work Location: In person