Brand Manager

Role & responsibilities

• Develop and execute brand strategy, identity, positioning, campaigns, and communication for Thane projects.
• Plan and execute integrated marketing campaigns across Print, OOH, Digital, Films, and Print Collaterals.
• Conduct consumer research, competitor analysis, and market studies to identify brand opportunities.
• Analyse market data and consumer insights to develop effective brand solutions.
• Manage advertising agencies, digital/social media agencies, creative partners, and external vendors.
• Oversee creative development, artwork, campaign execution, and brand consistency across channels.
• Coordinate with internal stakeholders to ensure timely execution of marketing initiatives.
• Monitor campaign performance, brand visibility, and marketing effectiveness.

Preferred candidate profile

• 8-10 years of experience in brand management, marketing communications, or integrated marketing.
• Experience with leading brands in Real Estate, Luxury, FMCG, Hospitality, or Consumer Durables.
• Candidates from reputed advertising agencies who have managed established brands are also preferred.
• Strong understanding of brand identity, positioning, consumer behaviour, and campaign management.
• Proficiency in PowerPoint and Excel, with knowledge of AI prompting tools and Canva.
• Strong analytical, creative, communication, and stakeholder-management skills.

Professionals from leading real estate or consumer brands, or reputed advertising agencies with strong brand management and integrated campaign experience. Real estate experience is preferred but not mandatory.

6-day working role.

Please share your CV on 8291004992.