Brand Manager

Location:

Brands:

Industry:

Brand Manager

You will work closely with founders, culinary, operations, and external partners to ensure every campaign, launch, and communication reflects the soul of each brand.

• Own and evolve the brand strategy for Yoichi and Shiro while maintaining their distinct identities
• Define and safeguard brand tone of voice, visual language, and storytelling across platforms
• Translate brand vision into actionable marketing and communication plans

• Conceptualize and execute integrated brand campaigns (launches, seasonal menus, collaborations, festivals, IPs)
• Plan and manage annual and quarterly brand calendars for both properties
• Work with creative teams on shoots, films, copy, and campaign assets

• Oversee content strategy across Instagram, website, CRM, and offline touchpoints
• Ensure all contentvisual, editorial, and experientialis aligned with brand standards
• Work with social, design, and video teams to maintain high-quality, aspirational output

• Identify and execute meaningful brand collaborations (artists, musicians, chefs, alcohol brands, lifestyle partners)
• Manage co-branded campaigns and evaluate their brand and business impact

• Collaborate with operations to ensure brand experience is consistent on-groundfrom menus to music, uniforms, and signage
• Support special events, tastings, takeovers, and brand moments at the outlets

• Track brand health metrics, campaign performance, and guest engagement
• Use data and insights to refine positioning and improve ROI on brand spends
• Manage brand budgets and marketing costs efficiently

• 47 years of experience in brand management, preferably in

  hospitality, lifestyle, luxury, or FMCG

• Strong understanding of premium F&B, culture, design, music, and nightlife ecosystems
• Proven experience leading campaigns from concept to execution
• Ability to balance creativity with business outcomes

• Strong storytelling and copy sensibility
• High aesthetic and visual judgment
• Excellent project management and stakeholder coordination
• Comfortable working in fast-paced, founder-led environments
• Obsessed with detail, consistency, and guest perception