Brand Manager/ Asst. Brand Manager

Key Responsibilities

1. Brand Strategy & Storytelling

• Build and maintain a consistent brand identity across all communication platforms.
• Use customer research and insights to develop brand narratives and strategic actions.
• Collaborate with internal teams, designers, and external vendors to deliver creative assets aligned with brand guidelines.

2. Agency & Budget Management

• Manage day-to-day coordination with agency partners including creative, social media, UGC creators, influencers, and production teams.
• Prepare clear briefs, maintain timelines, and review deliverables to ensure quality and efficiency.
• Oversee and optimise monthly brand budgets across content, media, production, and partnerships.
• Handle documentation and closure of agency contracts.

3. Social Media Management

• Plan and execute monthly content calendars tailored to platform-specific best practices.
• Manage posting schedules and optimise for reach, engagement, and follower growth.
• Stay updated with trends, formats, memes, and algorithm changes to enhance brand visibility.

4. Photography & Creative Direction

• Lead visual concept development for campaigns, product shoots, lifestyle shoots, and UGC content.
• Execute or supervise shoots with strong attention to composition, lighting, colour, and brand aesthetics.
• Create and manage mood boards, shot lists, styling elements, and asset libraries.
• Work closely with creative teams, stylists, and photographers to ensure cohesive visual output.

5. Brand Films & Video Production

• Oversee end-to-end video production including concepting, scripting, pre-production, shoot supervision, editing, and final delivery.
• Ensure all videos reflect the brands emotional tone, storytelling, and visual guidelines.
• Develop performance-oriented video assets optimized for paid ads and organic platforms.

Preferred candidate profile

• 2-4 years of experience in brand marketing, social media, or creative content roles.
• Educational Requirement Any postgraduate – Preferred MBA (marketing)
• Strong understanding of brand building, storytelling, and audience engagement.
• Hands-on experience with content planning, photography direction, and video production.
• Ability to manage multiple stakeholders and work in a fast-paced environment.
• Excellent communication, project management, and creative problem-solving skills.