Brand & Creative Specialist

About Us:

Paula's Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:

• Build Trust:

  We set the standard for skincare, transparency, and shared knowledge.

• Be Bold:

  We lead through innovation and by challenging the status quo.

• Act with Kindness:

  We operate with respect and carefor our customers, colleagues, and the planet.

• Create Community:

  We believe in the power of connectionwhether educating customers, supporting each other, or giving back, we grow stronger together.

About the Region

Our Southeast Asian headquarters is located in Singapore, and currently manages Singapore, Malaysia, Indonesia, Thailand, Philippines and India. Our channels include not only our own DTC platform, but also marketplaces such as Lazada, Shopee, Amazon, Zalora as well as an offline presence in Unity Pharmacies and Sephora Stores.

About Our Culture:

We're a rapidly growing entrepreneurial team that thrives on change, prioritizing a culture of feedback and inclusivity. Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration.

Paula's Choice is also committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula's Choice could be a wonderful fit for you.

Brand & Creative Specialist - India

About the Role

Brand & Creative Specialist

culturally relevant

Key Responsibilities

I. Content & Creative Localization

• Cultural Adaptation & Brand Guardianship:

  Lead the translation and cultural localization of global creative assets (visuals, copy, and campaigns) into locally resonant content for the Indian market. Act as the

  local brand guardian

  for India, ensuring all visual and written communication reflects both global brand guidelines and local cultural nuances.

• Creative Production:

  Design, localize, and produce high-quality creative assets for India-specific digital platforms, including

  Web/Onsite assets

  , social media (e.g., Instagram, Facebook), paid media ads, and eDMs.

• Onsite & E-commerce Assets:

  Own the adaptation and creation of

  Onsite assets

  (e.g., banners, landing page visuals) for the DTC platform and various marketplaces (e.g., Amazon, Flipkart, Myntra), ensuring visual consistency and maximum relevance to drive conversion.

• Creative Optimization:

  Continuously optimize creative work to meet campaign goals and local consumer preferences, addressing challenges in building a strong, local brand identity.

II. Cross-Functional Coordination & Agency Operations

• Regional Liaison:

  Serve as the crucial

  link between the SEA Brand Team and the Agency partners

  in India, streamlining creative and communications workflows.

• Collaboration:

  Work closely with cross-functional teams (SEA Brand, India Marketing, and PR/KOL agency) to understand campaign objectives, adapt copy accordingly, and deliver assets that support both regional and local campaigns.

• Agency & Freelancer Oversight:

  Co-ordinate with digital agency and freelancers to ensure timely, high-quality output for India-specific projects.

• Documentation:

  Maintain proper documentation and archiving of finalized design files and local brand language standards for the India market.

Qualifications & Skills

Required

• Experience:

  45 years of experience in a creative/brand specialist role focused on

  creative campaigns and communications for brands in the Indian Market

  . Experience in Beauty/FMCG is a plus.

• Minimum Education:

  Bachelor's degree in communications, Marketing, Design, or a related field.

• Creative Proficiency:

  Proficiency in

  Adobe Creative Suite (Photoshop, Illustrator)

  or equivalent design tools. Experience preparing and adapting assets for multiple formats (static and/or video).

• Market Fluency:

  Exceptional understanding of

  Indian culture, digital trends, and consumer behaviour

  .

• Language Skills:

  Fluency in

  English (spoken and written)

  with strong grammar and adaptation skills. Knowledge of regional Indian languages is a significant advantage.

• Soft Skills:

  Strong attention to detail and ability to manage multiple projects under tight deadlines. A proactive, organized, and collaborative approach is essential.

Bonus Points For

• Prior in-house brand experience.
• Experience managing social media strategies and community interactions for a brand in India.
• A creative, solutions-focused mindset with a passion for innovation.

The Impact You'll Have

• You will be the vital resource for ensuring that our global investment connects with local audiences, solving the critical need for locally-driven, relevant content.
• You will directly address the risk of low engagement and imagery concerns by providing a dedicated creative function focused on Indian cultural nuances.
• You will play a fundamental role in shaping our brand's success and market share growth in one of our most competitive regions