The opportunity
The position is to lead a team in the Brand Marketing pillar within EY shared services. The candidate will be primarily aligned to the Global Marketing Performance and Impact team and will be working with stakeholders to ensure execution and optimization of the digital experience. With a primary focus on ey.com and the intranet, the scope of the role includes management and activation of internal and external content and includes working with the Martech, Technology, Product, UX and Analytics teams. The role will oversee management of content marketing, SEO, and web page design and publishing teams supporting global and local teams.
Your key responsibilities
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Strategic Planning
Participate in developing and implementing digital marketing content strategies to enhance brand visibility and drive online engagement. -
Digital Marketing Management
Guide team in optimizing content, SEO, and page publishing. Manage and enhance the company s website, intranet and landing pages to improve user experience and conversion rates. -
Content Optimization
Lead the team in enabling stakeholders to meet marketing and internal communications objectives by guiding the creation of engaging and relevant content. Ensure all content is optimized for search engines and adheres to brand guidelines and industry best practices. -
Analytics and Reporting
Utilize analytics tools to gain insights into external and internal web performance, user behavior, and campaign effectiveness, informing content optimization and decision-making. -
Team Leadership
Lead and mentor a team of content marketing, SEO, and web design professionals, fostering a collaborative and innovative work environment. Drive opportunities for skill enhancement and performance improvement, including talent performance reviews. -
Web Marketing Pillar Leadership
Provide leadership to the GDS web team, overseeing talent management, marketing KPIs, operational KPIs, and other key organizational metrics. -
Resource Management
Ensure compliance with billing practices, optimize resource allocation, and promote operational efficiency. -
Collaboration
Work closely with cross-functional teams, including product development, product success, UX, content leaders, and technology teams, to align marketing efforts with business objectives. -
Stakeholder Engagement
Facilitate consistent stakeholder engagement across global and regional teams to leverage best practices across teams wherever possible. -
Innovation and Trends
Drive initiatives focused on automation, AI-based optimization, and process improvements for cost savings and operational efficiency. -
Compliance and Best Practices
Ensure all marketing activities comply with legal and ethical standards, including data protection regulations.
Skills and attributes for success
- Strong understanding of how digital marketing helps deliver marketing/business objectives
- Experience with, and a strong understanding of digital channels
- Experience with, and a strong understanding of digital content and web publishing
- Experience working in Content Management Systems (CMS), Adobe Experience Manager is an advantage
- Experience with and a strong understanding of Search Engine Optimization
- Experience analyzing web analytics using tools like Adobe Analytics
- Strong project management skills
- Strong communication and influencing skills
- Experience in change management
- Demonstrate excellent US English written and verbal communication skills
- Customer-centric, agile mindset and way-of-working
- Ability to influence without authority, leveraging data and analytics
- Strong focus on detail
- Takes initiative, acting proactively in a fast-paced and highly challenging environment
- Ability to quickly define challenges, collect input, conduct assessments, draw conclusions, and provide recommendations
- Demonstrate skill at managing conflict toward resolution
- Be willing to challenge the status quo using diplomacy as required
To qualify for the role, you must have
- Demonstrated experience in leveraging digital marketing dashboards and guiding the team in best practices for using data to optimize web and content performance.
- Ability to engage in technical conversations; experience with AI technology is preferred, or a strong willingness to learn.
- A strong balance of strategic and tactical skills and experience.
- Proven ability to manage multiple projects with a keen ability to prioritize effectively.
- Comfortable presenting to senior leadership and stakeholders.
- Highly organized and forward-thinking, with a proactive approach to problem-solving.
Ideally, you ll also have
- Understanding of HTML
- Experience with visual asset management
- Flourish or equivalent data visualization tools
- Hands-on experience with Adobe Experience Manager Cloud and other Adobe tools
Technologies and Tools
- AEM Cloud
- Video Publishing like Brightcove
- Crownpeak
- Adobe Analytics
- Marketo
- Workfront (nice to have)
- Basic understanding of Flourish
- Bachelor s or master s degree
- Minimum 4 years of work experience in using AEM
- Minimum 4 years of experience with SEO
- Minimum 4 years of experience in team handling
