Branch Retail Marketing Manager

This role in summary

Work closely with the RRMM, Director Retail Marketing and external stakeholders to improve the overall sellout of Whirlpool products through RE management, Trade marketing activities including visibility and activations

Your responsibilities will include

• Manage retail and trade marketing function for the assigned geography
• Manage a workforce of Retail Executives with ownership of product sell-out /Training and productivity
• Manage external vendors to coordinate all trade marketing activities
• Analyze the sell-out data and ideate new ways to improve sell-out
• Gather market intelligence and provide insights to sales and marketing team to improve sell-out
• Ensure visual merchandising coverage in the assigned geography
• Coordination with the sales and category teams to ensure product availability at the shop floor
• Manage the training & Product Knowledge of Retail Executives through route trainer and Regional Trainers

Key Deliverables:

• Channel wise Volume growth
• Category wise % Share improvement
• Visibility Audit scores
• RE Productivity
• Category Mix drive
• VM Coverage