Key Responsibilities · Develop, implement, and scale ROI-driven marketing strategies across digital platforms · Own and optimize performance across Google Ads, Meta (Facebook/Instagram), SEO/SEM, and display advertising · Coordinate with internal stakeholders to align marketing efforts with business goals Paid Advertising · Conduct keyword research, competitor analysis, and audience segmentation · Manage bidding strategies, A/B tests, and campaign experiments to drive efficiency · Continuously analyze campaign data and optimize performance to meet acquisition and ROI targets Affiliate & Partnership Marketing · Build, manage, and optimize a network of affiliate partners · Monitor performance and drive growth through strategic partnerships · Ensure affiliates comply with brand guidelines and campaign objectives Performance & Analytics · Define KPIs, monitor key metrics, and prepare regular reports on campaign performance · Analyze customer behavior across digital channels to uncover insights and improvement opportunities · Use analytics to inform creative strategies, targeting, and budget allocation. · Collaborate with internal/external creative teams for ad content and assets · Own media planning and budget allocation across all paid channels · Ensure cost-effective spend and high-impact delivery Social Media & Community · Plan and execute organic and paid social media campaigns · Ensure platform-specific content and messaging strategies · Monitor trends and engage with the online community to enhance brand presence Vendor & Agency Coordination · Manage relationships with digital agencies, tech partners, and content vendors · Ensure timely execution and alignment with budget and quality expectations Requirements · 3+ years of experience in digital marketing or performance marketing (agency experience is a plus) · Hands-on expertise in Google Ads, Meta Ads (FB/IG), SEO, SEM, and affiliate marketing · Strong understanding of ad platforms, analytics tools (Google Analytics, Meta Business Suite, etc.), and attribution models · Excellent analytical skills with a creative and experimental approach to marketing · Proven track record of managing media budgets and delivering ROI.
Job Title: State Collection Manager – 180+ DPD (Field Collections) Location: 516, Udyog Vihar Phase 3, Gurgaon, Haryana- 122016 Department: Collections & Recovery Job Type: Full-Time Reporting To: Collection Head Job Summary: BharatLoan is looking for a dynamic and experienced State Collection Manager to lead and manage field collection operations the 180+ DPD bucket. This role requires strong leadership in hard bucket recovery, skip tracing, legal coordination, and agency/vendor management across multiple cities or regions within a state. Key Responsibilities: Delinquency Recovery (180+ DPD): Drive collections and recovery from high-delinquency accounts (180+ DPD) through field-based strategies and legal processes. Field Team Leadership: Manage and supervise field recovery teams and collection agencies to ensure ground-level execution and efficiency. Skip Tracing & Settlements: Deploy skip tracing, address verification, and borrower tracing techniques to recover overdue amounts from difficult and absconding cases. Vendor & Agency Management: Onboard, monitor, and evaluate performance of external collection agencies; ensure legal and ethical recovery practices. Legal Coordination: Liaise with legal teams for initiating Sec 138 (cheque bounce), arbitration, SARFAESI, Lok Adalats, and other legal remedies as needed. Statewide Portfolio Oversight: Take ownership of state-level delinquent portfolio and contribute to national recovery objectives. Process Compliance: Ensure 100% adherence to RBI norms, company SOPs, and code of conduct in all recovery efforts. Reporting & MIS: Provide daily/weekly/monthly recovery status updates, agency scorecards, and actionable insights to senior management. Candidate Requirements: Education: Graduate; BCOM preferred Experience: 4-6 years in NBFC/banking collections, with at least 3 years in 180+ DPD/hard bucket field recovery Skill Set: Strong command over recovery and skip tracing techniques Knowledge of legal processes related to loan recovery Team and vendor management capabilities Proficiency in Excel, MIS, and recovery software/tools Strong communication in English and regional languages Preferred Attributes: Exposure to fintech/NBFC collections in secured/unsecured lending Strong relationships with local recovery agencies and legal vendors Hands-on knowledge of Solomon Capital’s domain, products, and customer profiles How to Apply: Email your resume to manshi.ggn@bharatloan.com with the subject line: “Application – State Collection Manager”
𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 Location: Gurugram Job Type: Full-Time Experience Level: Mid-Level (3-4 Years) 𝐉𝐨𝐛 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧: As an Affiliate Marketing Manager, you will oversee the development and execution of affiliate programs aimed at increasing traffic, leads, and revenue. Your role will focus on building strong relationships with affiliate partners and optimizing campaign performance to maximize ROI. 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Develop, implement, and manage the company's affiliate marketing strategy. Identify, recruit, and build relationships with new affiliate partners. Monitor and analyze affiliate performance to ensure compliance and performance benchmarks 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Collaborate with affiliates to design and implement promotional strategies. Perform regular competitive analysis to benchmark and improve affiliate campaigns. Analyze campaign data to generate actionable insights and optimize results. Performance Reporting: Track affiliate ROI and KPIs using analytics, MMP and Engagements Tools Generate detailed performance reports and provide recommendations for improvement 𝐁𝐮𝐝𝐠𝐞𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Manage the affiliate marketing budget to ensure maximum ROI. Negotiate commission structures with affiliate partners. 𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬: Bachelor’s degree in Marketing, Business, or a related field. 3-4 years of experience in affiliate marketing. Strong knowledge of affiliate networks and platforms. Proficiency in performance tracking tools and reporting. Excellent negotiation, communication, and relationship-building skills. Data-driven with strong analytical abilities
Company Description BharatLoan is an instant small loan provider, specializing in speedy emergency personal loans processed in less than 30 minutes. Our easy online process ensures paperless approval. We prioritize convenience and efficiency, making financial assistance more accessible to everyone. Role Description This is a full-time, on-site role for a Collection Team Leader/Manager located in Gurugram. The Collection Team Leader/Manager will oversee the debt collection process, manage and lead the collection team, analyze and report on collection performance, and ensure compliance with financial regulations. Daily tasks include coordinating with customers, developing collection strategies, and providing leadership and training to team members. Qualifications Strong Analytical and Finance skills Experience in Debt Collection and Customer Service Proven Team Leadership and management abilities Excellent written and verbal communication skills Ability to work in a fast-paced and high-pressure environment Experience in financial services or related industry is a plus Relevant educational qualifications, such as a Bachelor's degree in Finance, Business, or related field
Company Description BharatLoan offers instant small loans with a quick and easy online process, ensuring paperless approvals in less than 30 minutes. The service aims to provide speedy emergency personal loans with zero prepayment charges, simplifying the loan process for users. Role Description This is a full-time on-site role for a Team Leader based in Gurugram. The Team Leader will be responsible for overseeing daily team operations, ensuring efficient workflow, and meeting performance targets. Responsibilities include handling team scheduling, providing guidance and support to team members, monitoring team performance, and ensuring adherence to company policies. The Team Leader will also play a key role in conflict resolution and facilitating team communication. Qualifications Leadership and team management skills Excellent communication and interpersonal skills Problem-solving and conflict resolution abilities Experience in customer service or a related field Ability to work effectively in a fast-paced environment Strong organizational skills Familiarity with loan processing or financial services is a plus Bachelor's degree in Business Administration, Finance, or a related field