Key Responsibilities · Develop, implement, and scale ROI-driven marketing strategies across digital platforms · Own and optimize performance across Google Ads, Meta (Facebook/Instagram), SEO/SEM, and display advertising · Coordinate with internal stakeholders to align marketing efforts with business goals Paid Advertising · Conduct keyword research, competitor analysis, and audience segmentation · Manage bidding strategies, A/B tests, and campaign experiments to drive efficiency · Continuously analyze campaign data and optimize performance to meet acquisition and ROI targets Affiliate & Partnership Marketing · Build, manage, and optimize a network of affiliate partners · Monitor performance and drive growth through strategic partnerships · Ensure affiliates comply with brand guidelines and campaign objectives Performance & Analytics · Define KPIs, monitor key metrics, and prepare regular reports on campaign performance · Analyze customer behavior across digital channels to uncover insights and improvement opportunities · Use analytics to inform creative strategies, targeting, and budget allocation. · Collaborate with internal/external creative teams for ad content and assets · Own media planning and budget allocation across all paid channels · Ensure cost-effective spend and high-impact delivery Social Media & Community · Plan and execute organic and paid social media campaigns · Ensure platform-specific content and messaging strategies · Monitor trends and engage with the online community to enhance brand presence Vendor & Agency Coordination · Manage relationships with digital agencies, tech partners, and content vendors · Ensure timely execution and alignment with budget and quality expectations Requirements · 3+ years of experience in digital marketing or performance marketing (agency experience is a plus) · Hands-on expertise in Google Ads, Meta Ads (FB/IG), SEO, SEM, and affiliate marketing · Strong understanding of ad platforms, analytics tools (Google Analytics, Meta Business Suite, etc.), and attribution models · Excellent analytical skills with a creative and experimental approach to marketing · Proven track record of managing media budgets and delivering ROI.

Job Title: State Collection Manager – 180+ DPD (Field Collections) Location: 516, Udyog Vihar Phase 3, Gurgaon, Haryana- 122016 Department: Collections & Recovery Job Type: Full-Time Reporting To: Collection Head Job Summary: BharatLoan is looking for a dynamic and experienced State Collection Manager to lead and manage field collection operations the 180+ DPD bucket. This role requires strong leadership in hard bucket recovery, skip tracing, legal coordination, and agency/vendor management across multiple cities or regions within a state. Key Responsibilities: Delinquency Recovery (180+ DPD): Drive collections and recovery from high-delinquency accounts (180+ DPD) through field-based strategies and legal processes. Field Team Leadership: Manage and supervise field recovery teams and collection agencies to ensure ground-level execution and efficiency. Skip Tracing & Settlements: Deploy skip tracing, address verification, and borrower tracing techniques to recover overdue amounts from difficult and absconding cases. Vendor & Agency Management: Onboard, monitor, and evaluate performance of external collection agencies; ensure legal and ethical recovery practices. Legal Coordination: Liaise with legal teams for initiating Sec 138 (cheque bounce), arbitration, SARFAESI, Lok Adalats, and other legal remedies as needed. Statewide Portfolio Oversight: Take ownership of state-level delinquent portfolio and contribute to national recovery objectives. Process Compliance: Ensure 100% adherence to RBI norms, company SOPs, and code of conduct in all recovery efforts. Reporting & MIS: Provide daily/weekly/monthly recovery status updates, agency scorecards, and actionable insights to senior management. Candidate Requirements: Education: Graduate; BCOM preferred Experience: 4-6 years in NBFC/banking collections, with at least 3 years in 180+ DPD/hard bucket field recovery Skill Set: Strong command over recovery and skip tracing techniques Knowledge of legal processes related to loan recovery Team and vendor management capabilities Proficiency in Excel, MIS, and recovery software/tools Strong communication in English and regional languages Preferred Attributes: Exposure to fintech/NBFC collections in secured/unsecured lending Strong relationships with local recovery agencies and legal vendors Hands-on knowledge of Solomon Capital’s domain, products, and customer profiles How to Apply: Email your resume to manshi.ggn@bharatloan.com with the subject line: “Application – State Collection Manager”