Job
Description
Role Summary: The B2B SEO Specialist will play a pivotal role in optimizing Aeries online presence for search engines. You will amplify organic traffic, elevate search rankings, generate organic leads and guarantee that Aeries website stands out for prospective clients. Roles & Responsibilities: B2B SEO Strategy: Comprehensive planning, technical audits, on-site optimizations, and link-building specific to B2B. Keyword Research: Identify relevant keywords and search trends and integrate them strategically into website content for improved organic search rankings. On-page SEO: Implement on-site SEO strategies, including meta-data optimization, schema markup, and site speed enhancements. Off-page SEO: Develop a B2B-specific link-building strategy, identify authoritative opportunities, enhance backlink profiles, and monitor for toxic links to maintain link health. Technical SEO: Work closely with developers to ensure proper implementation of technical SEO aspects, such as site speed optimization, mobile responsiveness, schema markup, and AI-generated metadata. Content Optimization: Collaborate with content teams for SEO compliance, conduct keyword research, and recommend website adjustments to enhance SEO rankings. Competitor Analysis: Analyze competitors SEO strategies, identifying opportunities for differentiation and improvement. AI in SEO: Mastery in using AI for image/video optimization, voice search, chatbots, link-building, and strategy creation. Visualization & Reporting: Skilled in presenting SEO data clearly to stakeholders. Local SEO with AI: Familiarity with AI applications for local search optimization, including geo-tagging, local intent optimization, and enhancing local business listings. AI-Driven Strategy: Develop and execute innovative SEO strategies that incorporate AI and machine learning techniques to optimize website content, structure, and user experience. Data Analysis: Monitor and analyze website performance, organic traffic trends, and user behavior, providing actionable insights for continuous improvement. Algorithm Updates: Stay up to date with latest B2B SEO trends and practices, search engine algorithm changes and trends in AI and machine learning in the SEO landscape, adapting strategies as needed. Natural Language Processing (NLP): Apply NLP techniques to enhance on-page SEO elements, including meta descriptions, headers, and other content components. Qualifications: Bachelors degree in marketing, Business, or a related field. 5+ years proven B2B SEO experience, preferably in IT & Services or related roles. Deep knowledge of the B2B digital landscape and audience-specific SEO strategies. Expertise in setting up and using popular SEO tools (e.g., Moz, SEMrush, Google Analytics 4, Google Search Console, Google Tag Manager). Strong understanding of web analytics, A/B testing, and metrics-driven SEO. Excellent communication, analytical, and project management skills. Proficient in HTML, CSS, and other relevant web technologies. The Job responsibilities of the candidate shall include but not limited to the Job Description & to perform any other tasks/functions as required by the Company.
