AVP - Social Media

Role Overview

Bangalore/Mumbai

Social & Digital Marketing

Key Responsibilities

Social & Digital

• Lead and execute

  company-wide digital and social media campaigns

  aligned with strategic priorities.
• Manage internal and external

  content creators, designers, and developers

  to deliver high-quality outputs.
• Curate and schedule

  online content

  , ensuring relevance, audience engagement, and brand alignment.
• Manage

  website content and CMS updates

  , ensuring accuracy, design consistency, and performance.
• Implement and monitor

  SEO and SEM strategies

  to drive website visibility, traffic, and lead generation.
• Collaborate with cross-functional teams to

  maximize marketing opportunities

  and drive visibility.
• Establish a strong

  tone, look, and feel

  across social channels to enhance brand presence.
• Leverage

  analytics tools (Google Analytics, Meta Business Manager, Hootsuite, etc.)

  to track performance, optimise campaigns, and inform decisions.
• Support the creation of

  articles, thought leadership pieces, and white papers

  for digital platforms.
• Exposure to CRM tools will be a plus.

What We're Looking For

• 5-7 years of experience in marketing, with exposure to

  digital marketing, SEO, SEM and website management

  .
• Strong

  communication and copywriting skills

  for diverse platforms.
• Familiarity with

  social media trends

  (Instagram Reels, Stories, LinkedIn engagement, etc.).
• Hands-on experience with

  website CMS management

  and SEO principles.
• Understanding of

  website marketing tools (Google Ads, Google Analytics, etc.)

  .
• Ability to

  multitask, prioritize, and deliver projects end-to-end

  .
• Creative eye for

  storytelling

  ,

  photography, videography, and design aesthetics

  .