Location:
Bangalore, India (with significant international travel)
Reports to:
Chief Marketing Officer
Team Size:
Manages 1-2 direct reports
About Xoxoday
Xoxoday is a global rewards and engagement platform serving 5,000+ enterprises across 175+ countries, processing over $1 billion in annual transactions. Our product suite includes Empuls (employee engagement), Plum (global rewards marketplace), Compass (sales commission automation), and Loyalife (customer/channel loyalty programmes). Following our recent $70 million funding, we're accelerating growth across India, GCC, SEA, Africa, and North America.
Role Overview
The AVP Field Marketing will lead our global events strategy and execution, driving lead generation and prospect engagement across multiple geographies and product lines. This role demands a strategic thinker who can translate business objectives into high-impact field marketing programmes whilst maintaining hands-on excellence in execution. You'll orchestrate 100-150 annual events including 3rd party sponsorships and exclusive closed-door executive roundtables that accelerate pipeline velocity across our enterprise client base.
Key Responsibilities
- Strategy & Planning
- Develop annual and quarterly field marketing strategies aligned with revenue targets and geographic expansion priorities across India, GCC, SEA, Africa, and USA
- Analyse regional market dynamics and buyer behaviour to inform event selection
- Build data-driven event selection frameworks that prioritise ROI, audience quality, and strategic market entry
- Execution & Operations
- Plan and execute events including trade shows, conferences, and closed-door executive roundtables
- Manage end-to-end event logistics: vendor selection, venue negotiation, booth design, branding, collateral production, and on-ground activation
- Oversee event calendar and budget allocation (USD 500-800K annually) across priority geographies
- Create localised, culturally relevant experiences for regional markets, particularly in GCC, KSA, and SEA
- Coordinate with SDR teams on pre-event prospecting, event-day engagement, and post-event follow-up
- Manage relationships with local vendors, industry associations, and regional bodies
- Lead your direct report and collaborate with the SDR team whilst maintaining hands-on involvement in execution
- Performance & Analytics
- Track lead generation metrics, pipeline contribution, cost per lead, cost per opportunity, and event ROI
- Conduct post-event analysis including attendee feedback, lead quality assessment, and conversion rates
- Maintain dashboards in HubSpot showing real-time event performance and pipeline attribution
- Present quarterly business reviews with insights and recommendations for strategic adjustments
- Implement continuous optimisation frameworks for messaging, formats, and audience targeting
- Key Performance Indicators
- Qualified leads generated per event and annually
- Total pipeline value influenced and sourced by field marketing
- Lead-to-opportunity and opportunity-to-close conversion rates
- Event ROI: Revenue influenced vs. investment
- Cost per qualified lead and cost per opportunity by geography
- Strategic event coverage across all priority markets
- Required Qualifications
- 5-7 years of B2B events marketing experience in technology, SaaS, or fintech
- Proven track record managing multi-geography event programmes with measurable pipeline impact
- Advanced proficiency with HubSpot and marketing automation platforms
- Strong analytical capabilities with experience building event ROI models
- Exceptional stakeholder management skills with C-suite and Sales leadership
- Outstanding project management across multiple concurrent initiatives
- Cultural sensitivity for diverse markets, particularly GCC/MENA regions
- Bachelor's degree in Marketing, Business, Communications, or related field
- Willingness to travel frequently (40-50%) for event execution
- Essential Attributes
- Strategic thinking with hands-on execution excellence
- Data-driven decision making with meticulous attention to detail
- Entrepreneurial mindset comfortable with lean resources
- Collaborative approach across sales, marketing, and product teams
- Agile and thrives in fast-growth, dynamic environments
Why Join Xoxoday
Shape field marketing strategy for a high-growth global platform, working across diverse markets with world-class enterprise clients. This role offers significant visibility with senior leadership and strategic impact on revenue growth.
