Automotive Content Writer / Automotive Generalist

Job Description

Job Title: Automotive Content Writer Location: Gurgaon Department: Marketing & Content Experience: 2-5 years Employment Type: Full-Time About CARS24: CARS24 is transforming the way India buys and sells cars. As a leading auto-tech company, we are creating a future where vehicle ownership is simple, digital, and hassle-free. If you're passionate about cars and storytelling, and want to be part of a fast-paced, innovative environment, wed love to have you on board. Role Overview: We are looking for a creative and detail-oriented Automotive Content Writer to join our content team. Youll be responsible for producing high-quality, engaging, and SEO-optimized content focused on the automobile industry, vehicle ownership, trends, buying/selling guides, and more. Key Responsibilities: Research and write clear, compelling content related to cars, car buying/selling, auto financing, and ownership tips Create content for blogs, landing pages, product pages, social media, and email campaigns Develop engaging scripts for videos and reels Work closely with SEO and marketing teams to align content strategy with business goals Stay updated with the latest trends in the auto industry, new vehicle launches, and mobility innovations Proofread and edit content to maintain quality, tone, and brand consistency Track content performance metrics and iterate based on insights Requirements: 2–5 years of experience in content writing, preferably in the automotive or tech space Strong understanding and passion for automobiles and the auto ecosystem Excellent written and verbal communication skills Ability to simplify complex topics for a general audience Familiarity with SEO principles, keyword research, and content optimization Experience with CMS tools like WordPress and basic knowledge of analytics tools is a plus Nice to Have: Experience working in an auto-tech, e-commerce, or startup environment Understanding of vehicle inspection, resale market, or financing options Prior portfolio or published articles in the automotive domain Why Join Us? Work with one of India’s fastest-growing auto-tech companies A collaborative, innovative, and flexible work culture Opportunities to learn, grow, and work on high-impact projects Be part of a brand that reaches millions of car buyers and sellers every day