Paid Media Executive Vrinsoft Technology Pvt. Ltd.

3.0 - 5.0 years

0 Lacs

ahmedabad, gujarat, india

On-site

Company Description Vrinsoft Technology Pvt. Ltd. is a leading mobile app development company in India with over 15 years of commitment to client success. Recognized for expertise in AI/ML, Digital Transformation, Flutter, and React, our top-rated company is featured on Clutch 2025. With a team of 200+ professionals, we deliver reliable solutions to global clients, including those in the USA, UK, Canada, Australia, Germany, and UAE. Our team has developed over 2,000 apps for various industries, ensuring a smooth and effective app development experience. We are highly ranked on platforms like GoodFirms, Upwork, and AppFutura. Role Description This is a full-time on-site role for a Paid Media Executive located in Ahmedabad. The Paid Media Executive will be responsible for media planning, executing social media marketing campaigns, optimizing social media content (SMO), and effective communication. Day-to-day tasks include strategizing and implementing paid media campaigns, monitoring performance, analyzing metrics, and adjusting strategies to meet business objectives. Experience : 3+ Years, Proven experience of working with IT Service, Roles and Responsibilities -At least 2+ Year experience in pure Google Ads without break. Working as individual player as well as training team in PPC department. -Launch & scale marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate optimization) -Generate weekly/monthly performance reports (CTR, CPC, CPL, ROAS, impression share). - Use insights to recommend actions or strategy shifts. -Research and identify high-intent keywords and audience segments. Align campaigns with sales goals, product updates, or seasonal trends. -Constant Monitoring and Improvement in KPIs. Trying New Ad sets as per market trends. -Build landing pages or collaborate with design/dev team for CRO (conversion rate optimization). Use tools like SEMrush, SpyFu, or Auction Insights to study competition. -Focus on reducing CPA (cost per acquisition) while scaling the volume of qualified leads.Ability to work independently, prioritize tasks, and hit lead/gen goals. Good copywriting and understanding of IT customer psychology. Required skills and experience -2 years experience with lead/demand generation at a digital marketing agency, in tech, or B2B. -PPC Experience - Paid Search / SEM (Google Ads(Must have 2+ year exp) , Microsoft Ads), Paid Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc. MCC account handle must be addon. Generated Conversion rate more than 9%. -Ability to blend quantitative data with qualitative data to optimize campaign performance -A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc) -Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign alignment -Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts. Qualifications Proficient in Media Planning and Social Media Marketing Strong Communication and Writing skills Experience in Social Media Optimization (SMO) Ability to analyze data and metrics to adjust marketing strategies Excellent project management and organizational skills Relevant experience and a bachelor&aposs degree in Marketing, Communications, or a related field Familiarity with digital marketing tools and platforms is a plus Ability to work collaboratively as part of a team Show more Show less

Posted 3 days ago

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