Asst Manager/Senior Executive -Diabetes therapy -Intl Marketing

Role & responsibilities

Therapy expertise:

Experience

Key Responsibilities:

1. Brand Execution & Market Adaptation

• Assist in implementing brand positioning and messaging for the Cardiac therapy portfolio, aligning with global guidelines.
• Conduct market research to understand therapy trends and competitive landscape.
• Adapt global marketing strategies for local markets while ensuring compliance and accuracy.

2. Promotional Campaign Development

• Support the creation of marketing collaterals such as brochures, flyers, digital assets, and promotional materials.
• Coordinate with creative teams to develop high-quality campaigns.
• Assist in executing HCP and patient communication strategies to drive awareness and adoption.

3. Business Region Support & Training

• Work closely with regional marketing & sales teams to support local execution of marketing plans.
• Assist in developing product training decks in collaboration with the medical team.
• Gather market insights and customer feedback to refine marketing approaches.

5. Cross-Functional Coordination

• Collaborate with Creative, Medical, and Regulatory teams to ensure seamless execution of marketing initiatives.
• Support new product launches and assist in lifecycle management activities.
• Align with regional and country-level teams to execute international marketing efforts effectively.

6. New Launch Responsibilities

Support execution of launch campaigns, assist in sales team enablement, coordinate HCP engagement, adapt marketing materials & gather market feedback for evolving Antidiabetic Therapies.

Preferred candidate profile

Educational Qualifications:

• Bachelors degree in pharmacy, Life Sciences, or Medicine.
• MBA in Marketing, Business Strategy, or Healthcare Management (preferred).

Work Experience:

• 3-4 years of experience in brand management or marketing in the pharmaceutical industry, preferably in Oral antidiabetics like modern non-insulin antidiabetic drugs like DPP4i, GLP1-RAs, SGLT2i etc..
• Prior experience in managing domestic portfolios or multi-country/regional portfolios with measurable business impact.

Therapeutic Knowledge:

• Thorough understanding of Oral antidiabetics especially emerging therapies in the Diabetes Management space.
• Familiarity with current treatment guidelines and evolving market trends.

Core Skill Set:

• Brand Strategy & Positioning: Expertise in brand lifecycle management, differentiation, and market strategy.
• Campaign Execution: Experience in creating high-impact promotional campaigns across digital, print, and in-clinic platforms.
• Scientific Communication & Medical Acumen: Ability to translate clinical data into impactful messaging for HCPs.
• Market Intelligence & Data Analysis: Proficiency in analysing market trends, competitor activity, and customer insights.

Collaboration Skills:

• Ability to lead cross-functional teams (Medical, Country SPOC, Regional Marketing team, Sales)