Associate Vice President Product, Digital Business (Consumer Experience)

As an Associate Vice President Product, Digital Business at SonyLIV, you will play a crucial role in leading and enhancing the B2C app experience for a cutting-edge streaming platform. Your primary responsibilities will involve driving the product strategy and execution to ensure seamless and engaging customer interactions, aligned with the company's overall goals. **Key Responsibilities:** - **Product Strategy & Vision** - Define and articulate the vision for the B2C streaming app experience in alignment with company goals. - Develop a product roadmap based on user needs, market trends, and business priorities across various platforms like Connected TV, Web, Android, and iOS. - **User-Centered Design & Experience** - Understand user behaviors, pain points, and preferences through research and analytics to champion the voice of the customer. - Collaborate with UX/UI designers to create intuitive, delightful, and accessible experiences. - **Cross-Functional Leadership** - Collaborate closely with engineering, design, marketing, and content teams to ensure timely delivery of product initiatives. - Foster collaboration across teams to integrate features driving engagement and retention. - **Product Execution & Delivery** - Lead the product lifecycle across content discovery, recommendations, search, and personalization. - Define success metrics and iterate based on insights to optimize user experience. - **Innovation & Market Trends** - Stay updated with industry trends, technologies, and competitive landscapes within the streaming and digital entertainment space. - Identify opportunities for innovation to differentiate the app and grow market share. - **Data-Driven Decision Making** - Utilize data and analytics tools to measure feature performance and inform decisions. - Implement A/B testing strategies to optimize user experience and KPIs. **Qualifications:** - Bachelor's degree in Business, Engineering, Computer Science, or related field (MBA preferred). - 9+ years of product management experience in B2C mobile apps, streaming, or digital entertainment platforms. **Technical Experience:** - Proven success in driving engagement, retention, and monetization strategies. - Strong understanding of UX/UI principles and app design best practices. - Experience with agile development methodologies and tools. - Exceptional communication and presentation skills. - Analytical mindset with proficiency in analytics tools. - Passion for the streaming industry and impactful user experiences. **What We Offer:** - Competitive salary and benefits package. - Opportunity to work on a high-impact product used by millions of users. - Collaborative and innovative work environment. - Professional growth and development opportunities.,